| 1 |
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The Ubiquitous Influence of Expectations
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Wood, S.; Khan, U.
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Association for Consumer Research
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2005
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| 2 |
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The Use of Corporate Social Responsibility Arguments in Communication Campaigns: Does Source Credibility Matter?
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Swaen, V.; Vanhamme, J.
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Association for Consumer Research
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2005
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| 3 |
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Understanding the Simultaneous Effects of Category Fit and Order of Entry on Consumer Perceptions of Brand Extensions
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Oakley, J. L.; Balachander, S.; Sriram, S.
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Association for Consumer Research
|
2005
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| 4 |
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Unintended Purchase Opportunities: Goal Conflict, Mixed Emotions, and Intertemporal Effects on Persuasion
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Mukhopadhyay, A.; Johar, G. V.
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Association for Consumer Research
|
2005
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| 5 |
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Using Construal Level Theory to Uncover Cognitive Drivers of Decisions for the Future
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Chandran, S.; Thomas, M.
|
Association for Consumer Research
|
2005
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