| 1 |
|
The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations
|
D Rozario, D.; Petty, R. D.; Taylor, L. C.; Bryant, F. K.
|
Association for Consumer Research
|
2007
|
|
|
|
| 2 |
|
The Use of Seeker and Sentry Persuasion Management Strategies by Heterosexual Male Shoppers
|
Tuncay, L.; Otnes, C. C.
|
Association for Consumer Research
|
2007
|
|
|
|
| 3 |
|
"Uh-oh, Where is Our Brand Headed?" Exploring the Role of Risk in Brand Change
|
Sjodin, H.
|
Association for Consumer Research
|
2007
|
|
|
|
| 4 |
|
Uncertainty, Virtual Consumption, and Prolonged Happiness
|
Qiu, C.; Lee, Y. H.
|
Association for Consumer Research
|
2007
|
|
|
|
| 5 |
|
Understanding Consumers' Perceptions of Fashion
|
Zhang, J.; Elmadag, A. B.
|
Association for Consumer Research
|
2007
|
|
|
|
| 6 |
|
Understanding Reactions To Assortments: A Process Perspective
|
Diehl, K.
|
Association for Consumer Research
|
2007
|
|
|
|
| 7 |
|
Understanding Value Perceptions in Consumer Relationships: A Look at the Role of Self-Esteem
|
Long-Tolbert, S.; Suri, R.
|
Association for Consumer Research
|
2007
|
|
|
|
| 8 |
|
U.S. Consumer's Cultural Choices: The Interplay of Ethnocentrism and Global Openness
|
Russell, D.
|
Association for Consumer Research
|
2007
|
|
|
|
| 9 |
|
Using or Losing Self Control: Antecedents of Regulatory Strength and Regulatory Depletion
|
Koo, M.; Lee, A. Y.
|
Association for Consumer Research
|
2007
|
|
|
|
| 10 |
|
Using Public Commitment to Gain Customer Compliance
|
Dellande, S.; Nyer, P.
|
Association for Consumer Research
|
2007
|
|
|
|
| 11 |
|
Utility Blindness: Why Do We Fall For the Deal?
|
Liu, M. W.; Soman, D.
|
Association for Consumer Research
|
2007
|
|
|
|
