| 1 |
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The Use of Rankings in Uncertainty Reduction Efforts: A Basis Paradigm
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Quaschning, S.; Vermier, I.; Pandelaere, M.
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Association for Consumer Research
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2012
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| 2 |
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Unanticipated Marketing Effects of Color: Empirical Tests in Two Contexts
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Choi, J.; Singh, S.
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Association for Consumer Research
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2012
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| 3 |
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Understanding Conformity in Consumption Contexts: Individual Differences in Need for Approval and the Propensity to Conform
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Barger, V.; Peck, J.
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Association for Consumer Research
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2012
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| 4 |
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Understanding Prosocial Behavior Among Consumers and Organizations
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Strahilevitz, M.; Mick, D.; Small, D.; Torelli, C.J.; Kaikati, A.M.; Goldsmith, K.; Norton, M.; Verrochi, N.; Sen, S.; Carvalho, S.
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Association for Consumer Research
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2012
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| 5 |
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Understanding the Impact of Parents-Provided Financial Education on the Satisfaction with Life: The Moderating and Mediating Role of Consumer Characteristics
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Pashkevich, V.
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Association for Consumer Research
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2012
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| 6 |
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Until the Dust Settles: Why an Economic Downturn Promotes Consumer Spending Strikes and How to Overcome This
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Yabar, J.; Pieters, R.; Stapel, D.A.
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Association for Consumer Research
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2012
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| 7 |
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Using Visual Interference to Establish New Brand-Attribute Linkages
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Saenger, C.; Jewell, R.; Johnson, J.W.
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Association for Consumer Research
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2012
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