| 1 |
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Understanding the Fine Print: The Need for Effective Testing of Mandatory Mortgage Loan Disclosures
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Perry, V.G.; Blumenthal, P.M.
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American Marketing Association
|
2013
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| 2 |
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Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes
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Taylor, C.R.; Sarkees, M.E.; Bang, H.-K.
|
American Marketing Association
|
2013
|
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| 3 |
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Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society
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Burroughs, J.E.; Chaplin, L.N.; Pandelaere, M.; Norton, M.I.; Ordabayeva, N.; Gunz, A.; Dinauer, L.
|
American Marketing Association
|
2013
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| 4 |
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Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society
|
Burroughs, J.E.; Chaplin, L.N.; Pandelaere, M.; Norton, M.I.; Ordabayeva, N.; Gunz, A.; Dinauer, L.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
