| 1 |
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Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements
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Russell, Cristel Antonia; Rasolofoarison, Dina
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World advertising research center
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2017
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| 2 |
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Understanding responses to comedic advertising aggression: the role of vividness and gender identity
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Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; Gulas, Charles S.
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World advertising research center
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2017
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| 3 |
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User-generated product reviews on the internet: the drivers and outcomes of the perceived usefulness of product reviews
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Kim, Kihan; Cheong, Yunjae; Kim, Hyuksoo
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World advertising research center
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2017
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| 4 |
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Utility of advertising for creativity education: an experimental study targeting school children
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Han, Kyoo-Hoon; Kim, Jieun
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World advertising research center
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2017
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