| 1 |
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The Unintended Consequence of Price-Based Service Recovery Incentives
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Kanuri, Vamsi K.; Andrews, Michelle
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American Marketing Association
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2019
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| 2 |
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Uncle Sam Rising: Performance Implications of Business-to-Government Relationships
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Josephson, Brett W.; Lee, Ju-Yeon; Mariadoss, Babu John; Johnson, Jean L.
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American Marketing Association
|
2019
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| 3 |
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Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered
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Berry, Christopher; Burton, Scot; Howlett, Elizabeth; Newman, Christopher L.
|
American Marketing Association
|
2019
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| 4 |
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Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users
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Wang, Yajin; John, Deborah Roedder
|
American Marketing Association]
|
2019
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