| 1 |
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Uncertainty in Prerelease Advertising
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Schroll, Roland; Grohs, Reinhard
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M.E. Sharpe
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2019
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| 2 |
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Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework
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Matthes, Jörg
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M.E. Sharpe
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2019
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| 3 |
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Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance
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Chu, Shu-Chuan; Cao, Yang; Yang, Jing; Mundel, Juan
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M.E. Sharpe
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2019
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| 4 |
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Understanding Programmatic Creative: The Role of AI
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Chen, Gang; Xie, Peihong; Dong, Jing; Wang, Tianfu
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M.E. Sharpe
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2019
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| 5 |
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Unorthodox Proposals for China's Extreme Aging Population
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Hou, Jack W.
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M.E. Sharpe
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2019
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| 6 |
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Up-Down versus Left-Right: The Effect of Writing Direction Change in East Asia on Consumers' Perceptions and Advertising
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Deng, Xun; Han, Bing; Wang, Liangyan
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M.E. Sharpe
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2019
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| 7 |
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Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India
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La Ferle, Carrie; Muralidharan, Sidharth; Kim, Eunjin (Anna)
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M.E. Sharpe
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2019
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