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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 The Ubiquitous Influence of Expectations 미리보기
Wood, S.; Khan, U. Association for Consumer Research 2005
2 저널기사 The Underwater Consumer: The Psychology of Personal Debt 미리보기
Meyer, R.; Johnson, E. Association for Consumer Research 2013
3 저널기사 The Unexpected Impact of User Manual at the Pre-purchase Stage on Product Evaluation and Purchase Intention: An Exploratory Study 미리보기
Aubert, B.; Trendel, O.; Ray, D. Association for Consumer Research 2009
4 저널기사 The Unexpected Impact of User Manual at the Pre-purchase Stage on Product Evaluation and Purchase Intention: An Exploratory Study 미리보기
Aubert, B.; Trendel, O.; Ray, D. Association for Consumer Research 2009
5 저널기사 The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products 미리보기
Raghunathan, R.; Walker, R. E.; Hoyer, W. D. Association for Consumer Research 2006
6 저널기사 The Unhealthy = Tasty Intuition and its Effects on Taste Inferences, Enjoyment, and Choice of Food Products 미리보기
Raghunathan, R.; Walker, R. E.; Hoyer, W. D. Association for Consumer Research 2006
7 저널기사 The Use of Corporate Social Responsibility Arguments in Communication Campaigns: Does Source Credibility Matter? 미리보기
Swaen, V.; Vanhamme, J. Association for Consumer Research 2005
8 저널기사 The Use of Humor in Promoting Healthy Eating and Better Communication in Parent-Child Dyads and the Moderating Role of Attachment: A Web-Related Intervention 미리보기
Faber, A.; Dube, L.; Belanger, S. Association for Consumer Research 2008
9 저널기사 The Use of Images of Dead Celebrities in Advertising-History, Growth Factors, Theory, Legality, Ethics and Recommendations 미리보기
D Rozario, D.; Petty, R. D.; Taylor, L. C.; Bryant, F. K. Association for Consumer Research 2007
10 저널기사 The Use of Rankings in Uncertainty Reduction Efforts: A Basis Paradigm 미리보기
Quaschning, S.; Vermier, I.; Pandelaere, M. Association for Consumer Research 2012
11 저널기사 The Use of Seeker and Sentry Persuasion Management Strategies by Heterosexual Male Shoppers 미리보기
Tuncay, L.; Otnes, C. C. Association for Consumer Research 2007
12 저널기사 Uh-Oh, This Might Hurt Our Bottom Line: Consumer and Company Reactions to Product Harm Crises 미리보기
Goss, R.J.; Silvera, D.H.; Laufer, D.; Gillespie, K.; Arsena, A. Association for Consumer Research 2013
13 저널기사 "Uh-oh, Where is Our Brand Headed?" Exploring the Role of Risk in Brand Change 미리보기
Sjodin, H. Association for Consumer Research 2007
14 저널기사 Unanticipated Marketing Effects of Color: Empirical Tests in Two Contexts 미리보기
Choi, J.; Singh, S. Association for Consumer Research 2012
15 저널기사 Uncertainty, Virtual Consumption, and Prolonged Happiness 미리보기
Qiu, C.; Lee, Y. H. Association for Consumer Research 2007
16 저널기사 Unconscious Information Processing Reduces Information Overload and Increase Product Satisfaction 미리보기
Messner, C.; Waenke, M. Association for Consumer Research 2009
17 저널기사 Unconscious Information Processing Reduces Information Overload and Increase Product Satisfaction 미리보기
Messner, C.; Waenke, M. Association for Consumer Research 2009
18 저널기사 Uncovering Rhetorical Methods of Word-of-Mouth Talk in an Online Community 미리보기
Alon, A. T.; Brunel, F. F. Association for Consumer Research 2006
19 저널기사 Uncovering Rhetorical Methods of Word-of-Mouth Talk in an Online Community 미리보기
Alon, A. T.; Brunel, F. F. Association for Consumer Research 2006
20 저널기사 Under Siege: How Consumers Respond and Marketers React to Negative Information 미리보기
Klein, J. G Association for Consumer Research 1980
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