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Under the Cover of Alcohol: The Impact of Alcohol Consumption and Preventive Media on Intentions to Engage in Deviant Behavior
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Dogerlioglu-Demir, K.; Ehrich, K.; Muehling, D.
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Association for Consumer Research
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2009
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Under the Cover of Alcohol: The Impact of Alcohol Consumption and Preventive Media on Intentions to Engage in Deviant Behavior
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Dogerlioglu-Demir, K.; Ehrich, K.; Muehling, D.
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Association for Consumer Research
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2009
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Unexpected Benefits of Being Less Rather Than More Similar: The Influence of Consumer Mindset and Brand Presence on Copycat Evaluation
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van Horen, F.; Pieters, R.; Stapel, D.A.
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Association for Consumer Research
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2009
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Unexpected Benefits of Being Less Rather Than More Similar: The Influence of Consumer Mindset and Brand Presence on Copycat Evaluation
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van Horen, F.; Pieters, R.; Stapel, D.A.
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Association for Consumer Research
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2009
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Unfair or Unfavorable? Social Comparisons, Attributions of Responsibility and the Spontaneous Activation of (Un)Fairness Concerns
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Ashworth, L.; McShane, L.; Davis, S.
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Association for Consumer Research
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2013
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Unfulfilled Promises and Personal Confessions: A Postpositivist Inquiry into the Idealized and Experienced Meanings of Consumer Technology
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Thompson, C. J.
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Association for Consumer Research
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1993
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Unfulfilled Promises and Personal Confessions: A Postpositivist Inquiry into the Idealized and Experienced Meanings of Consumer Technology
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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Unintended Purchase Opportunities: Goal Conflict, Mixed Emotions, and Intertemporal Effects on Persuasion
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Mukhopadhyay, A.; Johar, G. V.
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Association for Consumer Research
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2005
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Unnecessary Purchases: Creating Artificial Buying Pressure through the Use of Coupons
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Walker, R. E.; Raghunathan, R.
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Association for Consumer Research
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2003
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Unraveling Motivation: Affective and Cognitive Processes Underlying Consumer Goals and Choices
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Wadhwa, M.
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Association for Consumer Research
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2009
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Unraveling Motivation: Affective and Cognitive Processes Underlying Consumer Goals and Choices
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Wadhwa, M.
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Association for Consumer Research
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2009
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Unsuccessful Purchase Experiences and Future Consumer Decisions: Effects of Initial Goal Setting Processes and Counterfactual Thoughts
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Na, J.-H.; Park, J.; Suk, K.
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Association for Consumer Research
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2008
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Until Death Do Us Part: Consumer Response to Brand Elimination
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Hart, K.
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Association for Consumer Research
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2013
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Until the Dust Settles: Why an Economic Downturn Promotes Consumer Spending Strikes and How to Overcome This
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Yabar, J.; Pieters, R.; Stapel, D.A.
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Association for Consumer Research
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2012
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Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames: How and Why Do Matches between Gain versus Loss Frames and Construal Levels Enhance Persuasion?
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Lee, Y.; Wang, J.; Cole, C.A.
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Association for Consumer Research
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2013
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Upgrading by Association: An Experimental Investigation of a New Format of Comparative Advertising
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Kara, A.
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1997
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Urban Archetypal Hedonistas
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Caldwell, M.; Henry, P.
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Association for Consumer Research
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2009
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Urban Archetypal Hedonistas
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Caldwell, M.; Henry, P.
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Association for Consumer Research
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2009
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U.S. Consumer's Cultural Choices: The Interplay of Ethnocentrism and Global Openness
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Russell, D.
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Association for Consumer Research
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Usenet Groups, Virtual Community, and Consumer Behaviors
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Okleshen, C.;Grossbart, S.
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