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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 The universality of the signal theory for products and services 미리보기
Erevelles, S. ELSEVIER SCIENCE PUBLISHING CO INC 2001
2 저널기사 The Use of Comparative Advertising in Business-To-Business Direct Mail 미리보기
Stevenson, T. H. ELSEVIER SCIENCE PUBLISHING CO INC 1995
3 저널기사 The Use of Conjoint-Analysis for Measuring Preferences in Supply Chain Design - A Critical Review 미리보기
Reutterer, T. ELSEVIER SCIENCE PUBLISHING CO INC 2000
4 저널기사 Unacquainted Influencers: When Strangers Interact in the Retail Setting 미리보기
McGrath, M. A. ELSEVIER SCIENCE PUBLISHING CO INC 1995
5 저널기사 Uncertainty about Litigation Losses and Auditors' Modified Audit Reports 미리보기
Buchman, T. A. ELSEVIER SCIENCE PUBLISHING CO INC 1998
6 저널기사 Uncertainty reduction in a competitive environment 미리보기
Stickel, E. ELSEVIER SCIENCE PUBLISHING CO INC 2001
7 저널기사 Understanding CEO Pay: A Test of Two Pay-to-Performance Sensitivity Measures with Alternative Measures of Alignment and Influence 미리보기
Lippert, R. L. ELSEVIER SCIENCE PUBLISHING CO INC 1997
8 저널기사 Understanding Customer Quality Requirements: Model and Application 미리보기
Hansen, E. ELSEVIER SCIENCE PUBLISHING CO INC 1999
9 저널기사 Understanding fire fighting in new product development 미리보기
Repenning, N. P. ELSEVIER SCIENCE PUBLISHING CO INC 2001
10 저널기사 Understanding the Persuasion Process Between Industrial Buyers and Sellers 미리보기
Schmitz, J. M. ELSEVIER SCIENCE PUBLISHING CO INC 1995
11 저널기사 Unifying Marketing: The Synchronous Marketing Process 미리보기
Mroz, R. P. ELSEVIER SCIENCE PUBLISHING CO INC 1998
12 저널기사 Uninformed response bias in telephone surveys 미리보기
Graeff, T. R. ELSEVIER SCIENCE PUBLISHING CO INC 2002
13 저널기사 Unique Inter-Brand Effects of Price on Brand Choice 미리보기
Krishnamurthi, L. ELSEVIER SCIENCE PUBLISHING CO INC 1995
14 저널기사 Upper Echelons and Board Characteristics of Turnaround and Nonturnaround Declining Firms 미리보기
Mueller, G. C. ELSEVIER SCIENCE PUBLISHING CO INC 1997
15 저널기사 U.S. Cigarette Demand, 1961-1990: Econometric Issues, Evidence, and Implications 미리보기
Franke, G. R. ELSEVIER SCIENCE PUBLISHING CO INC 1994
16 저널기사 Use of Pharmaceutical Manufacturers Value-Added Services to Build Customer Loyalty 미리보기
Szeinbach, S. L. ELSEVIER SCIENCE PUBLISHING CO INC 1997
17 저널기사 Uses of the Internet in the global hotel industry 미리보기
Wei, S. ELSEVIER SCIENCE PUBLISHING CO INC 2001
18 저널기사 Using a Product/Service Evaluation Frame: An Experiment on the Economic Equivalence of Product versus Service Alternatives for Message Retrieval Systems 미리보기
Fortin, D. R. ELSEVIER SCIENCE PUBLISHING CO INC 1998
19 저널기사 Using Buyer's Information Processing to Formulate Selling Strategies 미리보기
Hunt, K. A. ELSEVIER SCIENCE PUBLISHING CO INC 1999
20 저널기사 Using Channels Constructs to Explain Dealers' Willingness to Help Manufacturers Combat Counterfeiting 미리보기
Olsen, J. E. ELSEVIER SCIENCE PUBLISHING CO INC 1993
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