| 1 |
|
The Ultimate Marketing Machine In the digital age, as new marketing approaches emerge daily, what strategies, structures, and capabilities should organizations adopt?
|
de Swaan Arons, M.; van den Driest, F.; Weed, K.
|
Graduate School of Business Administration, Harvard University
|
2014
|
|
|
|
| 2 |
|
The U.S. Chairman of PwC on Keeping Millennials Engaged Millennials want job flexibility in the here and now, along with more-frequent feedback and rewards
|
Moritz, B.
|
Graduate School of Business Administration, Harvard University
|
2014
|
|
|
|
| 3 |
|
Under Armour's Founder On Learning to Leverage Celebrity Endorsements
|
Plank, K.
|
Graduate School of Business Administration, Harvard University
|
2012
|
|
|
|
| 4 |
|
Understanding ``New Power''
|
Heimans, J.; Timms, H.
|
Graduate School of Business Administration, Harvard University
|
2014
|
|
|
|
| 5 |
|
Understanding the Arab Consumer
|
Mahajan, V.
|
Graduate School of Business Administration, Harvard University
|
2013
|
|
|
|
| 6 |
|
United Way's CEO on Shifting a Century-Old Business Model
|
Gallagher, Brian
|
Graduate School of Business Administration, Harvard University
|
2018
|
|
|
|
| 7 |
|
Unite Your Senior Team
|
Kümmerli, Bernard C.; Anthony, Scott D.; Messerer, Markus
|
Graduate School of Business Administration, Harvard University
|
2018
|
|
|
|
| 8 |
|
Unleashing the power of learning: An interview with British Petroleum's John Browne
|
Prokesch, Steven E
|
Graduate School of Business Administration, Harvard University
|
1997
|
|
|
|
| 9 |
|
Unleash your inner Odysseus
|
Evers, K.
|
Graduate School of Business Administration, Harvard University
|
2012
|
|
|
|
| 10 |
|
Unlock the Mysteries of Your Customer Relationships Your customers aren't just resources to be harvested; they're individuals looking for a certain kind of relationship with your brand
|
Avery, J.; Fournier, S.; Wittenbraker, J.
|
Graduate School of Business Administration, Harvard University
|
2014
|
|
|
|
| 11 |
|
Upwork's CEO on How an Introverted Engineer Learned to Lead
|
Kasriel, Stephane
|
Graduate School of Business Administration, Harvard University
|
2016
|
|
|
|
| 12 |
|
Use joint ventures to ease the pain of restructuring
|
Nanda, Ashish
|
Graduate School of Business Administration, Harvard University
|
1995
|
|
|
|
| 13 |
|
Using APV: A better tool for valuing operations
|
Luehrman, Timothy A
|
Graduate School of Business Administration, Harvard University
|
1997
|
|
|
|
| 14 |
|
Using the balanced scorecard as a strategic management system
|
Kaplan, Robert S
|
Graduate School of Business Administration, Harvard University
|
1996
|
|
|
|
| 15 |
|
Using the Crowd as an Innovation Partner Crowdsourcing is fast becoming an invaluable problem-solving tool. Here are four ways to take advantage of it
|
Boudreau, K.J.; Lakhani, K.R.
|
Graduate School of Business Administration, Harvard University
|
2013
|
|
|
|
| 16 |
|
U.S. suppliers in Japan
|
Andrews, Katherine Zoe
|
Graduate School of Business Administration, Harvard University
|
1996
|
|
|
|