| 1 |
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The Underlying Mechanisms of Multiscreening Effects
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Segijn, Claire M.; Voorveld, Hilde A.M.; Smit, Edith G.
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M.E. Sharpe
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2016
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| 2 |
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The Urban–Rural Gap of Chinese Household Finance
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Sui, Yubing; Niu, Geng
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M.E. Sharpe
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2018
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| 3 |
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Ultimate Ownership and Adjustment Speed Toward Target Capital Structures: Evidence from China
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Zhou, Ting; Xie, Jun
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M.E. Sharpe
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2016
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| 4 |
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Uncertainty in Prerelease Advertising
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Schroll, Roland; Grohs, Reinhard
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M.E. Sharpe
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2019
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| 5 |
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Uncharted Territory in Research on Environmental Advertising: Toward an Organizing Framework
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Matthes, Jörg
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M.E. Sharpe
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2019
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| 6 |
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Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance
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Chu, Shu-Chuan; Cao, Yang; Yang, Jing; Mundel, Juan
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M.E. Sharpe
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2019
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| 7 |
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Understanding China from a Household’s Perspective: Studies Based on the China Household Finance Survey (CHFS)
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Zhang, Dayong
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M.E. Sharpe
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2016
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| 8 |
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Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension
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Davis, Cassandra; Burton, Scot
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M.E. Sharpe
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2016
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| 9 |
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Understanding Programmatic Creative: The Role of AI
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Chen, Gang; Xie, Peihong; Dong, Jing; Wang, Tianfu
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M.E. Sharpe
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2019
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| 10 |
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Understanding Sociopolitical Engagement of Society in Russia
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Brunarska, Zuzanna
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M.E. Sharpe
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2018
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| 11 |
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Understanding the Recent Growth in Consumer Loans and Credit Cards in Emerging Markets: Evidence from Turkey
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Mazibaş, Murat; Tuna, Yusuf
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M.E. Sharpe
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2017
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| 12 |
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Understanding Why Consumers Don't Skip Pre-Roll Video Ads
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Campbell, Colin; Mattison Thompson, Frauke; Grimm, Pamela E.; Robson, Karen
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M.E. Sharpe
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2017
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| 13 |
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Underwriting Syndicates and the Cost of Debt: Evidence from Chinese Corporate Bonds
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Yang, Shenggang; Gong, Xun; Xu, Si
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M.E. Sharpe
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2017
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| 14 |
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Unemployment Clubs in Russian Regions
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Danilenko, Tatiana; Demidova, Olga; Signorelli, Marcello
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M.E. Sharpe
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2018
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| 15 |
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Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?
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Keller, Kevin Lane
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M.E. Sharpe
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2016
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| 16 |
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Unorthodox Proposals for China's Extreme Aging Population
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Hou, Jack W.
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M.E. Sharpe
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2019
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| 17 |
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Unraveling the Financial Contagion in European Stock Markets During Financial Crises: Multi-Timescale Analysis
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Dewandaru, Ginanjar; Masih, Rumi; Masih, Mansur
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M.E. Sharpe
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2018
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| 18 |
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Up-Down versus Left-Right: The Effect of Writing Direction Change in East Asia on Consumers' Perceptions and Advertising
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Deng, Xun; Han, Bing; Wang, Liangyan
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M.E. Sharpe
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2019
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| 19 |
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U.S.-China Trade Relations and Economic Distrust
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Chen, Edward I-hsin
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M.E. Sharpe
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2014
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| 20 |
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Using Eye Tracking to Understand the Effects of Brand Placement Disclosure Types in Television Programs
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Boerman, Sophie C.; van Reijmersdal, Eva A.; Neijens, Peter C.
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M.E. Sharpe
|
2015
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