| 1 |
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The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments
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Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; Ogawa, Susumu
|
American Marketing Association]
|
2017
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| 2 |
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Valuable Virality
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Akpinar, Ezgi; Berger, Jonah
|
American Marketing Association]
|
2017
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| 3 |
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Values That Shape Marketing Decisions: Influence of Chief Executive Officers' Political Ideologies on Innovation Propensity, Shareholder Value, and Risk
|
Kashmiri, Saim; Mahajan, Vijay
|
American Marketing Association]
|
2017
|
|
|
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| 4 |
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Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
|
McCarthy, Daniel M.; Fader, Peter S.; Hardie, Bruce G. S.
|
American Marketing Association
|
2017
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|
