| 1 |
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The Value of Rapid Delivery in Omnichannel Retailing
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Fisher, Marshall L.; Gallino, Santiago; Xu, Joseph Jiaqi
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American Marketing Association]
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2019
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| 2 |
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The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
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Luffarelli, Jonathan; Stamatogiannakis, Antonios; Yang, Haiyang
|
American Marketing Association]
|
2019
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| 3 |
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Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
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Frennea, Carly; Han, Kyuhong; Mittal, Vikas
|
American Marketing Association]
|
2019
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