| 1 |
|
The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments
|
Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; Ogawa, Susumu
|
American Marketing Association]
|
2017
|
|
|
|
| 2 |
|
The Value of Rapid Delivery in Omnichannel Retailing
|
Fisher, Marshall L.; Gallino, Santiago; Xu, Joseph Jiaqi
|
American Marketing Association]
|
2019
|
|
|
|
| 3 |
|
The Visual Asymmetry Effect: An Interplay of Logo Design and Brand Personality on Brand Equity
|
Luffarelli, Jonathan; Stamatogiannakis, Antonios; Yang, Haiyang
|
American Marketing Association]
|
2019
|
|
|
|
| 4 |
|
Valuable Virality
|
Akpinar, Ezgi; Berger, Jonah
|
American Marketing Association]
|
2017
|
|
|
|
| 5 |
|
Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
|
Frennea, Carly; Han, Kyuhong; Mittal, Vikas
|
American Marketing Association]
|
2019
|
|
|
|
| 6 |
|
Values That Shape Marketing Decisions: Influence of Chief Executive Officers' Political Ideologies on Innovation Propensity, Shareholder Value, and Risk
|
Kashmiri, Saim; Mahajan, Vijay
|
American Marketing Association]
|
2017
|
|
|
|
| 7 |
|
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
|
McCarthy, Daniel M.; Fader, Peter S.; Hardie, Bruce G. S.
|
American Marketing Association
|
2017
|
|
|
|
| 8 |
|
Vendor Consideration and Switching Behavior for Buyers in HIgh-Technology Markets
|
Heide, J. B.
|
AMERICAN MARKETING ASSOCIATION
|
1995
|
|
|
|
| 9 |
|
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
|
Simonson, I.
|
American Marketing Association]
|
2014
|
|
|
|
| 10 |
|
Video Content Marketing: The Making of Clips
|
Liu, Xuan; Shi, Savannah Wei; Teixeira, Thales; Wedel, Michel
|
American Marketing Association
|
2018
|
|
|
|
| 11 |
|
Visual Influence and Social Groups
|
McShane, B.B.; Bradlow, E.T.; Berger, J.
|
American Marketing Association]
|
2012
|
|
|
|
