| 1 |
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Weight and Height and Shape and Size: When Do Peripheral Cues Drive Evaluation and Consumption?
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Wansink, B.; van Ittersum, K.
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Association for Consumer Research
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2003
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| 2 |
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Whatcha Thinking? Mental Simulation in Consumer Contexts
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Escalas, J. E.; Luce, M. F.
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Association for Consumer Research
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2003
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| 3 |
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What If You Surprise Your Customers...Will They Be More Satisfied? Findings from a Pilot Experiment
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Vanhamme, J.; Snelders, D.
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Association for Consumer Research
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2003
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| 4 |
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When Brands Are Stars...Exploring Consumer Response to Product Placements
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Nelson, M. R.
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Association for Consumer Research
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2003
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| 5 |
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When Gains Exceed Losses: Attribute Trade-Offs and Prospect Theory
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Hankuk, T. C.; Aggarwal, P.
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Association for Consumer Research
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2003
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| 6 |
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Where Art and Commerce Collide: A Funnel Approach to Embedding Messages in Non-Traditional Media
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Shrum, L. J.
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Association for Consumer Research
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2003
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| 7 |
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Why Drink or Drive? Consumer Video Diary Excerpts
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Sunderland, P.; Denny, R.; Hunt, G.
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Association for Consumer Research
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2003
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