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1 저널기사 The Waiting Game: The Role of Predicted Value, Wait Disconfirmation, and Providers' Actions in Consumers' Service Evaluations 미리보기
Yan, R.-N.; Lotz, S. Association for Consumer Research 2006
2 저널기사 The Waiting Game: The Role of Predicted Value, Wait Disconfirmation, and Providers' Actions in Consumers' Service Evaluations 미리보기
Yan, R.-N.; Lotz, S. Association for Consumer Research 2006
3 저널기사 Wanting a Bit(e) of Everything. The Role of Appetitive Desire in Variety Seeking 미리보기
Goukens, C.; Dewitte, S.; Pendelaere, M.; Warlop, L. Association for Consumer Research 2006
4 저널기사 Wanting a Bit(e) of Everything. The Role of Appetitive Desire in Variety Seeking 미리보기
Goukens, C.; Dewitte, S.; Pendelaere, M.; Warlop, L. Association for Consumer Research 2006
5 저널기사 What Do Consumers Consume in Santa? A Comparative Study of Santa Claus in Scandinavia 미리보기
Kimura, J. Association for Consumer Research 2006
6 저널기사 What Do Consumers Consume in Santa? A Comparative Study of Santa Claus in Scandinavia 미리보기
Kimura, J. Association for Consumer Research 2006
7 저널기사 What Do They Say About "Friends?" 미리보기
Chiou, J.-S.; Lee, J. Association for Consumer Research 2006
8 저널기사 What Do They Say About "Friends?" 미리보기
Chiou, J.-S.; Lee, J. Association for Consumer Research 2006
9 저널기사 What's On Your Mind? Neuroscientific Approaches to Studying Consumer Choice 미리보기
Hedgcock, W.; Rao, A. Association for Consumer Research 2006
10 저널기사 What's On Your Mind? Neuroscientific Approaches to Studying Consumer Choice 미리보기
Hedgcock, W.; Rao, A. Association for Consumer Research 2006
11 저널기사 When Behaving Bad is Good: Self-Regulation Enhancement by Strategic Goal-Deviation in Consumption 미리보기
do Vale, R. C.; Pieters, R.; Zeelenberg, M. Association for Consumer Research 2006
12 저널기사 When Behaving Bad is Good: Self-Regulation Enhancement by Strategic Goal-Deviation in Consumption 미리보기
do Vale, R. C.; Pieters, R.; Zeelenberg, M. Association for Consumer Research 2006
13 저널기사 When Brands Join Hands: Examining the Reciprocal Effects of Brand Alliance Strategies on Partner Brand Equity 미리보기
Swaminathan, V. Association for Consumer Research 2006
14 저널기사 When Brands Join Hands: Examining the Reciprocal Effects of Brand Alliance Strategies on Partner Brand Equity 미리보기
Swaminathan, V. Association for Consumer Research 2006
15 저널기사 When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Choice Outcome Satisfaction 미리보기
Botti, S.; McGill, A. L. Association for Consumer Research 2006
16 저널기사 When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Choice Outcome Satisfaction 미리보기
Botti, S.; McGill, A. L. Association for Consumer Research 2006
17 저널기사 When David Becomes Goliath Ideological Discourse in New Online Consumer Movements 미리보기
Hemetsberger, A. Association for Consumer Research 2006
18 저널기사 When David Becomes Goliath Ideological Discourse in New Online Consumer Movements 미리보기
Hemetsberger, A. Association for Consumer Research 2006
19 저널기사 When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency 미리보기
White, K.; McFarland, C. Association for Consumer Research 2006
20 저널기사 When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency 미리보기
White, K.; McFarland, C. Association for Consumer Research 2006
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