| 1 |
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Website Image Transfer: Perception of Uninformative Online Ads
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Yang, X.; Chen, J.
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Association for Consumer Research
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2007
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| 2 |
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We Love to Hate You: Discourse Between the Distance Running Subculture and Mainstream Media
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Chalmers, T. D.; Schau, H. J.
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Association for Consumer Research
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2007
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| 3 |
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What do Rats Think While They Run? Goal Distance and Cognitive Effort Acceleration
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Cheng, S. Y. Y.; Kwong, J. Y. Y.
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Association for Consumer Research
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2007
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| 4 |
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What's Gorgeous Consumption?
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Tanaka, H.; Kimura, J.
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Association for Consumer Research
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2007
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| 5 |
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When Advertising Integration with Media Content Fails and Succeeds
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Wang, J.; Calder, B.
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Association for Consumer Research
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2007
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| 6 |
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When A Good Impression Goes Bad:The Effect of Goal Changes on Repeated Attitudes Enquires
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Li, X.
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Association for Consumer Research
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2007
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| 7 |
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When More May Be Less:The Effects of Regulatory Focus on Responses to Maximal/Minimal Comparative Frames
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Jain, S.; Agrawal, N.; Maheswaran, D.
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Association for Consumer Research
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2007
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| 8 |
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When We Practice to Deceive: An Exploration Into the Accommodative Role of Deceptive Practices in Market Exchanges
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Hunt, D. M.; Radford, S.
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Association for Consumer Research
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2007
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| 9 |
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When Who I Am Affects Who and How Much I Help: Social Influences on Giving
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Page, K.
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Association for Consumer Research
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2007
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| 10 |
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Which Fit Do Consumers Use in Composite Brand Extensions?
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Pruppers, R.; Ouwersloot, H.; Dawar, N.
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Association for Consumer Research
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2007
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| 11 |
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Who Chose the Forgone Alternative?: The Effects of Social Comparison on Regret
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Page, K. L.; Mittal, V.; Inman, J. J.
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Association for Consumer Research
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2007
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| 12 |
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Why Companies Should Make Their Customers Happy: The Neural Correlates of Customer Loyalty
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Plassmann, H.; Kenning, P.; Ahlert, D.
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Association for Consumer Research
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2007
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| 13 |
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Why Don't Consumers Behave Ethically? The Social Construction of Consumption
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Eckhardt, G.; Devinney, T.; Belk, R.
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Association for Consumer Research
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2007
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| 14 |
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Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
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Na, W.; Son, Y.; Marshall, R.
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Association for Consumer Research
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2007
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| 15 |
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Workbench Issues in Transformative Consumer Research
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Ozanne, J. L.; Deschenes, J.
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Association for Consumer Research
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2007
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