| 1 |
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Walking the Work-life Tightrope
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Raghunathan, R.; Dahl, D.; Haws, K.; Johar, G.; Labroo, A.; MacDonnell, R.; Mishra, H.; Morwitz, V.; Nunes, J.; van Osselaer, S.
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Association for Consumer Research
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2012
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| 2 |
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What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
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Palmeira, M.; Zhang, S.; Krishnan, S.
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Association for Consumer Research
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2012
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| 3 |
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What Makes Things Cool? How Autonomy Influences Perceptions of Coolness
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Warren, C.; Campbell, M.C.
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Association for Consumer Research
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2012
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| 4 |
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What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
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Chowdhury, T.; Micu, C.
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Association for Consumer Research
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2012
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| 5 |
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When Ambivalence Increases Attitude-Behavior Correspondence
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Yang, L.; Unnava, H.R.
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Association for Consumer Research
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2012
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| 6 |
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When Biasing Cues Improve vs Bias Quality Judgments
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Vanhouche, W.; van Osselaer, S.
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Association for Consumer Research
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2012
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| 7 |
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When Closer is Better: The Influence of Physical Distance on Consumer Judgment of Product Effectiveness
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Li, X.; Chae, B.; Zhu, R.
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Association for Consumer Research
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2012
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| 8 |
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When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
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Lisjak, M.; Lee, A.Y.; Gardner, W.L.
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Association for Consumer Research
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2012
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| 9 |
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When Does National Identity Matter? Two Contrasting Symbolic Meaning of Brands in Emerging Countries
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Kwan, M.C.
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Association for Consumer Research
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2012
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| 10 |
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When Do Goals Succeed Versus Fail? Effects of Consumer Beliefs on Self-Regulation
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Townsend, C.
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Association for Consumer Research
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2012
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| 11 |
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When Electronic Recommendation Agents Backfire
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Lajos, J.; Chattopadhyay, A.; Sengupta, K.
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Association for Consumer Research
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2012
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| 12 |
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When I becomes We: Interpersonal Ties in Product Co-Creation
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Boveda-Lambie, A.M.; Dholakia, R.R.
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Association for Consumer Research
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2012
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| 13 |
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When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
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Ince, E.C.; Thompson, D.V.
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Association for Consumer Research
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2012
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| 14 |
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When Is It Better To Be Bad? Schema-Congruency Effects in Moral Evaluations of Products
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Danilowitz, J.S.; Newman, G.E.
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Association for Consumer Research
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2012
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| 15 |
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When More is Merrier Indeed: The Impact of Product Involvement on Choice
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Aladjem, M.; Bockenholt, U.
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Association for Consumer Research
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2012
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| 16 |
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When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
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Koo, M.; Shavitt, S.; Lalwani, A.K.; Dai, Y.; Chinchanachokchai, S.
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Association for Consumer Research
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2012
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| 17 |
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When Rewards Backfire: Customer Resistance to Loyalty Programs
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Roax, D.; El Euch Maalej, M.
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Association for Consumer Research
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2012
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| 18 |
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When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
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Chakravarti, A.; Fang, C.; Shapira, Z.
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Association for Consumer Research
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2012
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| 19 |
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When Small Steps Become Big Leaps: Goal-Consistency Judgments and the Illusion of Goal Progress
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Bonezzi, A.; Chernev, A.
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Association for Consumer Research
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2012
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| 20 |
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When White Space Is More than Burning Money: Economic Signaling Meets Visual Commercial Rhetoric
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Pracejus, J.; O Guinn, T.; Olsen, D.
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Association for Consumer Research
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2012
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