| 1 |
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A Work in Progress
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Terhanian, G.
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American Marketing Association
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2012
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| 2 |
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Wal-Mart's Impact on Supplier Profits
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Huang, Q.; Nijs, V.R.; Hansen, K.; Anderson, E.T.
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American Marketing Association]
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2012
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| 3 |
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WEBSITE VS. TRADITIONAL SURVEY RATINGS: Do they tell the same story?
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Brandt, D.R.
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American Marketing Association
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2012
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| 4 |
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What Drives Key Informant Accuracy?
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Homburg, C.; Klarmann, M.; Reimann, M.; Schilke, O.
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American Marketing Association]
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2012
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| 5 |
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What Is Quality? An Integrative Framework of Processes and States
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Golder, P.N.; Mitra, D.; Moorman, C.
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American Marketing Association
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2012
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| 6 |
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What Makes Online Content Viral?
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Berger, J.; Milkman, K.L.
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American Marketing Association]
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2012
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| 7 |
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What's Your Number?
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McNeal, M.
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American Marketing Association
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2012
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| 8 |
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When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending
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Larson, J.S.; Hamilton, R.
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American Marketing Association]
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2012
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| 9 |
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When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues
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Argo, J.J.; White, K.
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American Marketing Association
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2012
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| 10 |
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When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
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Chen, Y.; Liu, Y.; Zhang, J.
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American Marketing Association
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2012
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| 11 |
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When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
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Goldsmith, K.; Cho, E.K.; Dhar, R.
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American Marketing Association]
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2012
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| 12 |
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When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
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van Horen, F.; Pieters, R.
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American Marketing Association]
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2012
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| 13 |
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When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems
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Lamberton, C.P.; Rose, R.L.
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American Marketing Association
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2012
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| 14 |
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When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts
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Chen, H.; Marmorstein, H.; Tsiros, M.; Rao, A.R.
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American Marketing Association
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2012
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| 15 |
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When Talk Is ``Free'': The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs
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Ascarza, E.; Lambrecht, A.; Vilcassim, N.
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American Marketing Association]
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2012
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| 16 |
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Why Social Media is Not Free The true costs of this seemingly free communications channel
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Ramnarayan, S.
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American Marketing Association
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2012
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| 17 |
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Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects
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Koschate-Fischer, N.; Stefan, I.V.; Hoyer, W.D.
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American Marketing Association]
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2012
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