| 1 |
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Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
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Hong, J.; Sun, Y.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 2 |
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We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands
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Sela, A.; Wheeler, S.C.; Sarial-Abi, G.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 3 |
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What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
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Ge, X.; Haubl, G.; Elrod, T.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 4 |
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When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
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Ein-Gar, D.; Shiv, B.; Tormala, Z.L.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 5 |
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When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
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Aggarwal, P.; McGill, A.L.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 6 |
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When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
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Brough, A.R.; Chernev, A.
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Journal of Consumer Research, Inc., etc.]
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2012
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