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What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
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Mintz, O.; Currim, I.S.
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American Marketing Association
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2013
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| 2 |
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What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance
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Bezawada, R.; Pauwels, K.
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American Marketing Association
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2013
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| 3 |
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What Matters: Factors Influencing Gay Consumers' Evaluations of ``Gay-Friendly'' Corporate Activities
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Oakenfull, G.W.
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American Marketing Association
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2013
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| 4 |
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What Matters: Factors Influencing Gay Consumers' Evaluations of ``Gay-Friendly'' Corporate Activities
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Oakenfull, G.W.
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AMERICAN MARKETING ASSOCIATION
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2013
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| 5 |
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What's Yours Is Now Mine: Deviant Consumption Through Acquisitive Crime
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Martin, K.D.; Cullen, J.B.; Martin, M.W.
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AMERICAN MARKETING ASSOCIATION
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2013
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| 6 |
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What's Yours Is Now Mine: Deviant Consumption Through Acquisitive Crime
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Martin, K.D.; Cullen, J.B.; Martin, M.W.
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American Marketing Association
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2013
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| 7 |
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When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents
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Thompson, D.V.; Ince, E.C.
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American Marketing Association]
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2013
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| 8 |
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When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
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White, K.; Simpson, B.
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American Marketing Association
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2013
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| 9 |
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When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
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Winterich, K.P.; Mittal, V.; Aquino, K.
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American Marketing Association
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2013
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| 10 |
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When Does Retargeting Work? Information Specificity in Online Advertising
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Lambrecht, A.; Tucker, C.
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American Marketing Association]
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2013
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| 11 |
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When Do Transparent Packages Increase (or Decrease) Food Consumption?
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Deng, X.; Srinivasan, R.
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American Marketing Association
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2013
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| 12 |
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When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings
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Puzakova, M.; Kwak, H.; Rocereto, J.F.
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American Marketing Association
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2013
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| 13 |
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When Value Trumps Health in a Supersized World
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Haws, K.L.; Winterich, K.P.
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American Marketing Association
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2013
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| 14 |
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Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions
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Lukas, B.A.; Whitwell, G.J.; Heide, J.B.
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American Marketing Association
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2013
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| 15 |
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Why We Do What We Do: A Model of Activity Consumption
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Luo, L.; Ratchford, B.T.; Yang, B.
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American Marketing Association]
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2013
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| 16 |
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Wish Versus Worry: Ownership Effects on Motivated Judgment
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Dai, X.; Hsee, C.K.
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American Marketing Association]
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2013
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