| 1 |
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The Waxing and Waning of Desire
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Vohs, K.; Hofmann, W.
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Association for Consumer Research
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2013
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| 2 |
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The When, Why and How of Default Effects: Exploring Mechanism, Moderators and the Effective Use of Defaults
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Danilowitz, J.
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Association for Consumer Research
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2013
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| 3 |
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What do single female baby boomers fear? Planning for their post-retirement housing
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Kopanidis, F.; Robinson, L.; Reid, M.
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Association for Consumer Research
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2013
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| 4 |
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What Happens When Consumers Acculturate to Multiple Cultural Contexts?
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Figueiredo, B.; Cayla, J.
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Association for Consumer Research
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2013
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| 5 |
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What Not To Wear? Consumer Government in Wardrobe Self-Help
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Markkula, A.; Mikkonen, I.; Vicdan, H.
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Association for Consumer Research
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2013
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| 6 |
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What's important depends upon how I see us: The influence of self-construal on choice and advice-giving
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Stornelli, J.; Gonzalez, R.; Yoon, C.
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Association for Consumer Research
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2013
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| 7 |
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What's New? Novelty in Consumer Research
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Shavitt, S.; Stellner, W.H.
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Association for Consumer Research
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2013
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| 8 |
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What You Smell Affects What You Like How Incidental Scents Can Affect Product Preference By Eliciting Emotion
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Riker, E.; Morales, A.; Nowlis, S.
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Association for Consumer Research
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2013
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| 9 |
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When Accepted Inequality Deters Responsibility for Helping Others
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Winterich, K.; Zhang, Y.
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Association for Consumer Research
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2013
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| 10 |
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When Brand Symbolism Matters: A Social Identity Perspective
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Chang, H.; Korschun, D.
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Association for Consumer Research
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2013
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| 11 |
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When Consumers and Companies Do Good: Causes and Consequences
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Kaikati, A.M.; Strahilevitz, M.; Carvalho, S.; Chance, Z.; Connell, P.; Lin, F.; McGraw, P.; Naylor, R.W.; Olivola, C.; Strahilevitz, M.
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Association for Consumer Research
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2013
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| 12 |
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When Creativity Meets Repetition: Frequency Effects Depend on Exposure Duration
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Elsen, M.; Pieters, R.; Wedel, M.
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Association for Consumer Research
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2013
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| 13 |
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When Do (and Don't) Normative Appeals Best Influence Consumer Conservation Behaviors?
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White, K.; Simpson, B.
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Association for Consumer Research
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2013
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| 14 |
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When Doing Good Makes It Okay To Be Bad? New Directions in Licensing Research
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Khan, U.
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Association for Consumer Research
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2013
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| 15 |
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When Do Metacognitive Experiences Matter? The Different Roles of Ease of Retrieval
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Deval, H.; Kardes, F.R.; Pfeiffer, B.E.
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Association for Consumer Research
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2013
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| 16 |
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When Gifts Go Unappreciated
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Steffel, M.
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Association for Consumer Research
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2013
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| 17 |
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When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization amidst Product Wrongdoings
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Puzakova, M.; Kwak, H.; Rocereto, J.
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Association for Consumer Research
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2013
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| 18 |
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When Looks Matter: Dynamics of Exposure and Attention in Self-Control Dilemmas
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Ramanathan, S.
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Association for Consumer Research
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2013
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| 19 |
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When Loyalty and Habit Collide
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Tam, L.; Yuping, L.-T.
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Association for Consumer Research
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2013
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| 20 |
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When One's Death Awareness Involves Others: The Role of Relationship Closeness in Luxury Consumption
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Zhang, S.; Grover, A.
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Association for Consumer Research
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2013
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