| 1 |
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What Is Policy? and Why It Matters
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Stewart, D.W.
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American Marketing Association
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2014
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| 2 |
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When Do Group Incentives for Salespeople Work?
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Lim, N.; Chen, H.
|
American Marketing Association]
|
2014
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| 3 |
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When Motivation Is Against Debtors' Best Interest: The Illusion of Goal Progress in Credit Card Debt Repayment
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Besharat, A.; Carrillat, F.A.; Ladik, D.M.
|
American Marketing Association
|
2014
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| 4 |
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When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings
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Shu, S.B.; Carlson, K.A.
|
American Marketing Association
|
2014
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| 5 |
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When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover
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Peres, R.; Van den Bulte, C.
|
American Marketing Association
|
2014
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| 6 |
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Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
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Bart, Y.; Stephen, A.T.; Sarvary, M.
|
American Marketing Association]
|
2014
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| 7 |
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Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations
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Wieseke, Jan; Alavi, Sascha; Habel, Johannes
|
American Marketing Association
|
2014
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