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We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication
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Hamilton, R.; Vohs, K.D.; McGill, A.L.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 2 |
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What Are Research Curations?
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Peracchio, L.; McGill, A.; Luce, M.F.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 3 |
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What Makes Things Cool? How Autonomy Influences Perceived Coolness
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Warren, C.; Campbell, M.C.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 4 |
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When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle
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Mehta, R.; Zhu, R.; Meyers-Levy, J.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 5 |
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When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
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Newman, G.E.; Gorlin, M.; Dhar, R.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 6 |
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When Identity Marketing Backfires: Consumer Agency in Identity Expression
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Bhattacharjee, A.; Berger, J.; Menon, G.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 7 |
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When Imitation Doesn't Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry
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White, K.; Argo, J.J.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 8 |
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When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation
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Russell, C.A.; Schau, H.J.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 9 |
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When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience
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May, F.; Monga, A.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 10 |
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Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
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Baskin, E.; Wakslak, C.J.; Trope, Y.; Novemsky, N.
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Journal of Consumer Research, Inc., etc.]
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2014
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