| 1 |
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What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density
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Thomaz, Felipe; Swaminathan, Vanitha
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American Marketing Association
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2015
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| 2 |
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What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
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Gershoff, A.D.; Frels, J.K.
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American Marketing Association
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2015
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| 3 |
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What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry
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Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep
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American Marketing Association]
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2015
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| 4 |
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What's in a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits
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Botner, K.A.; Mishra, A.; Mishra, H.
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American Marketing Association]
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2015
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| 5 |
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When Companies Do Good, Are Their Products Good for You? How Corporate Social Responsibility Creates a Health Halo
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Peloza, John; Ye, Christine; Montford, William J.
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American Marketing Association
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2015
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| 6 |
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Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons
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Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; Danaher, Tracey S.
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American Marketing Association]
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2015
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| 7 |
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Who are What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers
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Touré-Tillery, Maferima; McGill, Ann L.
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American Marketing Association
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2015
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| 8 |
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Why Marketers Should Study Public Policy
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Stewart, David W.
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American Marketing Association
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2015
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