| 1 |
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When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society's Dominant Ideology
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Shepherd, Steven; Chartrand, Tanya L.; Fitzsimons, Gavan J.
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Journal of Consumer Research, Inc., etc.]
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2015
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| 2 |
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When Temptations Come Alive: How Anthropomorphism Undermines Self-Control
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Hur, Julia D.; Koo, Minjung; Hofmann, Wilhelm
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Journal of Consumer Research, Inc., etc.]
|
2015
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| 3 |
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Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
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He, Stephen X.; Bond, Samuel D.
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Journal of Consumer Research, Inc., etc.]
|
2015
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| 4 |
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Women Skating on the Edge: Marketplace Performances as Ideological Edgework
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Thompson, Craig J.; Üstüner, Tuba
|
Journal of Consumer Research, Inc., etc.]
|
2015
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