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1 저널기사 Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors 미리보기
Bagchi, Rajesh; Koukova, Nevena T.; Gurnani, Haresh; Nagarajan, Mahesh; Oza, Shweta S. American Marketing Association] 2016
2 저널기사 Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers' Perceived Price Fairness 미리보기
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; Wieseke, Jan American Marketing Association 2016
3 저널기사 Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance 미리보기
Kang, Charles; Germann, Frank; Grewal, Rajdeep American Marketing Association 2016
4 저널기사 What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective 미리보기
Gruber, Verena; Holweg, Christina; Teller, Christoph American Marketing Association 2016
5 저널기사 What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement 미리보기
Frösén, Johanna; Luoma, Jukka; Jaakkola, Matti; Tikkanen, Henrikki; Aspara, Jaakko American Marketing Association 2016
6 저널기사 What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO 미리보기
Liu, Angela Xia; Liu, Yong; Luo, Ting American Marketing Association 2016
7 저널기사 (When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers 미리보기
Meyer, Robert J.; Hutchinson, J. Wesley American Marketing Association 2016
8 저널기사 When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue 미리보기
White, Katherine; Lin, Lily; Dahl, Darren W.; Ritchie, Robin J. B. American Marketing Association] 2016
9 저널기사 When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees' Job Satisfaction and Performance? 미리보기
Menguc, Bulent; Auh, Seigyoung; Katsikeas, Constantine S.; Jung, Yeon Sung American Marketing Association 2016
10 저널기사 When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage 미리보기
Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D. American Marketing Association 2016
11 저널기사 When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Industry 미리보기
Ahmed, Sumaiya; Sinha, Ashish American Marketing Association 2016
12 저널기사 When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services 미리보기
Ma, Jingjing; Gal, David American Marketing Association] 2016
13 저널기사 When Should the Ask Be a Nudge? The Effect of Default Amounts on Charitable Donations 미리보기
Goswami, Indranil; Urminsky, Oleg American Marketing Association] 2016
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