| 1 |
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When and How Board Members with Marketing Experience Facilitate Firm Growth
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Whitler, Kimberly A.; Krause, Ryan; Lehmann, Donald R.
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American Marketing Association
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2018
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| 2 |
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When and How Managers' Responses to Online Reviews Affect Subsequent Reviews
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Wang, Yang; Chaudhry, Alexander
|
American Marketing Association]
|
2018
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| 3 |
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When Back of Pack Meets Front of Pack: How Salient and Simplified Nutrition Labels Affect Food Sales in Supermarkets
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Elshiewy, Ossama; Boztug, Yasemin
|
American Marketing Association
|
2018
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| 4 |
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When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements
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Winterich, Karen Page; Gangwar, Manish; Grewal, Rajdeep
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American Marketing Association
|
2018
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| 5 |
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When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share—Performance Relationship
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Edeling, Alexander; Himme, Alexander
|
American Marketing Association
|
2018
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| 6 |
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When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence
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Abraham, Ajay T.; Hamilton, Rebecca W.
|
American Marketing Association]
|
2018
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| 7 |
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(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?
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Boyd, D. Eric; Kannan, P. K.
|
American Marketing Association
|
2018
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| 8 |
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When Showrooming Increases Retailer Profit
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Kuksov, Dmitri; Liao, Chenxi
|
American Marketing Association]
|
2018
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| 9 |
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Why Consumers Don't See the Benefits of Genetically Modified Foods, and What Marketers Can Do About It
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Hingston, Sean T.; Noseworthy, Theodore J.
|
American Marketing Association
|
2018
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