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1 저널기사 Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits 미리보기
Chae, Inyoung; Bruno, Hernán A.; Feinberg, Fred M. American Marketing Association] 2019
2 저널기사 What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions 미리보기
Sunder, Sarang; Kim, Kihyun Hannah; Yorkston, Eric A. American Marketing Association] 2019
3 저널기사 What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence 미리보기
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei American Marketing Association 2019
4 저널기사 What Influences Consumer Evaluation of Genetically Modified Foods? 미리보기
Pham, Nguyen; Mandel, Naomi American Marketing Association 2019
5 저널기사 When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation—Performance Link 미리보기
Auh, Seigyoung; Menguc, Bulent; Katsikeas, Constantine S.; Jung, Yeon Sung American Marketing Association] 2019
6 저널기사 When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge 미리보기
Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; Russell, Dale W. American Marketing Association 2019
7 저널기사 When ``More'' Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options 미리보기
Allard, Thomas; Hardisty, David J.; Griffin, Dale American Marketing Association] 2019
8 저널기사 When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest 미리보기
Grewal, Lauren; Stephen, Andrew T.; Coleman, Nicole Verrochi American Marketing Association] 2019
9 저널기사 When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private information 미리보기
Kim, Minkyung; Sudhir, K.; Uetake, Kosuke; Canales, Rodrigo American Marketing Association] 2019
10 저널기사 When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications 미리보기
Netzer, Oded; Lemaire, Alain; Herzenstein, Michal American Marketing Association] 2019
11 저널기사 Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products 미리보기
Paharia, Neeru; Swaminathan, Vanitha American Marketing Association 2019
12 저널기사 Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group 미리보기
El Hazzouri, Mohammed; Hamilton, Leah K. American Marketing Association 2019
13 저널기사 Within-Seller and Buyer—Seller Network Structures and Key Account Profitability 미리보기
Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L. American Marketing Association 2019
14 저널기사 With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management 미리보기
Srinivasan, Raji; Ramani, Nandini American Marketing Association 2019
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