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41 저널기사 What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice 미리보기
Palmeira, M.; Zhang, S.; Krishnan, S. Association for Consumer Research 2012
42 저널기사 What Happens When Consumers Acculturate to Multiple Cultural Contexts? 미리보기
Figueiredo, B.; Cayla, J. Association for Consumer Research 2013
43 저널기사 What If You Surprise Your Customers...Will They Be More Satisfied? Findings from a Pilot Experiment 미리보기
Vanhamme, J.; Snelders, D. Association for Consumer Research 2003
44 저널기사 What is Consumer Misbehavior? 미리보기
Fullerton, R. A. ASSOCIATION FOR CONSUMER RESEARCH 1997
45 저널기사 What is Your Goal? The Impact of Goals on Counterfactual Thinking, Attitude Formation, and Predictions of the Future 미리보기
Aaker, J. L.; Lee, A. Association for Consumer Research 2001
46 저널기사 What Makes Ideas Stick? How Characteristics and Contexts of Messages Influence Their Success 미리보기
Ratner, R.; Berger, J.; Riis, J. Association for Consumer Research 2009
47 저널기사 What Makes Ideas Stick? How Characteristics and Contexts of Messages Influence Their Success 미리보기
Ratner, R.; Berger, J.; Riis, J. Association for Consumer Research 2009
48 저널기사 What Makes Things Cool? How Autonomy Influences Perceptions of Coolness 미리보기
Warren, C.; Campbell, M.C. Association for Consumer Research 2012
49 저널기사 What Not To Wear? Consumer Government in Wardrobe Self-Help 미리보기
Markkula, A.; Mikkonen, I.; Vicdan, H. Association for Consumer Research 2013
50 저널기사 What Really Matters When Differentiating: A Neuroscientific Approach 미리보기
Reimann, M.; Neuhaus, C.; Enke, M.; Bender, T.; Weber, B. Association for Consumer Research 2009
51 저널기사 What Really Matters When Differentiating: A Neuroscientific Approach 미리보기
Reimann, M.; Neuhaus, C.; Enke, M.; Bender, T.; Weber, B. Association for Consumer Research 2009
52 저널기사 What's Anthropological about Corporate Ethnography? Lessons from the Field 미리보기
Stolzoff, N. Association for Consumer Research 2005
53 저널기사 What's Gorgeous Consumption? 미리보기
Tanaka, H.; Kimura, J. Association for Consumer Research 2007
54 저널기사 What's important depends upon how I see us: The influence of self-construal on choice and advice-giving 미리보기
Stornelli, J.; Gonzalez, R.; Yoon, C. Association for Consumer Research 2013
55 저널기사 What's New? Novelty in Consumer Research 미리보기
Shavitt, S.; Stellner, W.H. Association for Consumer Research 2013
56 저널기사 What's On Your Mind? Neuroscientific Approaches to Studying Consumer Choice 미리보기
Hedgcock, W.; Rao, A. Association for Consumer Research 2006
57 저널기사 What's On Your Mind? Neuroscientific Approaches to Studying Consumer Choice 미리보기
Hedgcock, W.; Rao, A. Association for Consumer Research 2006
58 저널기사 What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices 미리보기
Goldsmith, K.; Wadhwa, M. Association for Consumer Research 2008
59 저널기사 What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals 미리보기
Chowdhury, T.; Micu, C. Association for Consumer Research 2012
60 저널기사 What We Will Feel Depends on Who We Are: Cross-Cultural Differences in Affective Forecasting of ``Ego-focused'' Versus ``Other-focused'' Emotions 미리보기
Patrick, V.; Hagtvedt, H. Association for Consumer Research 2009
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