| 1 |
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A Work in Progress
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Terhanian, G.
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American Marketing Association
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2012
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| 2 |
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The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?
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Sciandra, Michael R.; Lamberton, Cait; Reczek, Rebecca Walker
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American Marketing Association
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2017
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| 3 |
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Waiting for Service: The Relationship Between Delays and Evaluations of Service
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Taylor, S.
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AMERICAN MARKETING ASSOCIATION
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1994
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| 4 |
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Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors
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Bagchi, Rajesh; Koukova, Nevena T.; Gurnani, Haresh; Nagarajan, Mahesh; Oza, Shweta S.
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American Marketing Association]
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2016
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| 5 |
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Wal-Mart's Impact on Supplier Profits
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Huang, Q.; Nijs, V.R.; Hansen, K.; Anderson, E.T.
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American Marketing Association]
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2012
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| 6 |
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Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers' Perceived Price Fairness
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Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; Wieseke, Jan
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American Marketing Association
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2016
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| 7 |
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Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance
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Kang, Charles; Germann, Frank; Grewal, Rajdeep
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American Marketing Association
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2016
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| 8 |
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Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
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Chae, Inyoung; Bruno, Hernán A.; Feinberg, Fred M.
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American Marketing Association]
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2019
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| 9 |
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WEBSITE VS. TRADITIONAL SURVEY RATINGS: Do they tell the same story?
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Brandt, D.R.
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American Marketing Association
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2012
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| 10 |
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What Are Likes Worth? A Facebook Page Field Experiment
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Mochon, Daniel; Johnson, Karen; Schwartz, Janet; Ariely, Dan
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American Marketing Association]
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2017
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| 11 |
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What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective
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Gruber, Verena; Holweg, Christina; Teller, Christoph
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American Marketing Association
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2016
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| 12 |
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What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement
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Frösén, Johanna; Luoma, Jukka; Jaakkola, Matti; Tikkanen, Henrikki; Aspara, Jaakko
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American Marketing Association
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2016
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| 13 |
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What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO
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Liu, Angela Xia; Liu, Yong; Luo, Ting
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American Marketing Association
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2016
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| 14 |
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What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
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Sunder, Sarang; Kim, Kihyun Hannah; Yorkston, Eric A.
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American Marketing Association]
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2019
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| 15 |
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What Drives Key Informant Accuracy?
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Homburg, C.; Klarmann, M.; Reimann, M.; Schilke, O.
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American Marketing Association]
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2012
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| 16 |
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What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
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Mintz, O.; Currim, I.S.
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American Marketing Association
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2013
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| 17 |
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What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
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Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei
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American Marketing Association
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2019
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| 18 |
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What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density
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Thomaz, Felipe; Swaminathan, Vanitha
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American Marketing Association
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2015
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| 19 |
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What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
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Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J.
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American Marketing Association]
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2017
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| 20 |
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What Influences Consumer Evaluation of Genetically Modified Foods?
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Pham, Nguyen; Mandel, Naomi
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American Marketing Association
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2019
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