| 21 |
|
What Is Policy? and Why It Matters
|
Stewart, D.W.
|
American Marketing Association
|
2014
|
|
|
|
| 22 |
|
What Is Quality? An Integrative Framework of Processes and States
|
Golder, P.N.; Mitra, D.; Moorman, C.
|
American Marketing Association
|
2012
|
|
|
|
| 23 |
|
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance
|
Bezawada, R.; Pauwels, K.
|
American Marketing Association
|
2013
|
|
|
|
| 24 |
|
What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
|
Gershoff, A.D.; Frels, J.K.
|
American Marketing Association
|
2015
|
|
|
|
| 25 |
|
What Makes Online Content Viral?
|
Berger, J.; Milkman, K.L.
|
American Marketing Association]
|
2012
|
|
|
|
| 26 |
|
What Matters: Factors Influencing Gay Consumers' Evaluations of ``Gay-Friendly'' Corporate Activities
|
Oakenfull, G.W.
|
American Marketing Association
|
2013
|
|
|
|
| 27 |
|
What Matters: Factors Influencing Gay Consumers' Evaluations of ``Gay-Friendly'' Corporate Activities
|
Oakenfull, G.W.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 28 |
|
What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry
|
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep
|
American Marketing Association]
|
2015
|
|
|
|
| 29 |
|
What's in a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits
|
Botner, K.A.; Mishra, A.; Mishra, H.
|
American Marketing Association]
|
2015
|
|
|
|
| 30 |
|
What's Your Number?
|
McNeal, M.
|
American Marketing Association
|
2012
|
|
|
|
| 31 |
|
What's Yours Is Now Mine: Deviant Consumption Through Acquisitive Crime
|
Martin, K.D.; Cullen, J.B.; Martin, M.W.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 32 |
|
What's Yours Is Now Mine: Deviant Consumption Through Acquisitive Crime
|
Martin, K.D.; Cullen, J.B.; Martin, M.W.
|
American Marketing Association
|
2013
|
|
|
|
| 33 |
|
What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation
|
Hui, M. K
|
American Marketing Association
|
1980
|
|
|
|
| 34 |
|
When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News
|
Warren, Nooshin L.; Sorescu, Alina
|
American Marketing Association
|
2017
|
|
|
|
| 35 |
|
When and How Board Members with Marketing Experience Facilitate Firm Growth
|
Whitler, Kimberly A.; Krause, Ryan; Lehmann, Donald R.
|
American Marketing Association
|
2018
|
|
|
|
| 36 |
|
When and How Managers' Responses to Online Reviews Affect Subsequent Reviews
|
Wang, Yang; Chaudhry, Alexander
|
American Marketing Association]
|
2018
|
|
|
|
| 37 |
|
(When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers
|
Meyer, Robert J.; Hutchinson, J. Wesley
|
American Marketing Association
|
2016
|
|
|
|
| 38 |
|
When Back of Pack Meets Front of Pack: How Salient and Simplified Nutrition Labels Affect Food Sales in Supermarkets
|
Elshiewy, Ossama; Boztug, Yasemin
|
American Marketing Association
|
2018
|
|
|
|
| 39 |
|
When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending
|
Larson, J.S.; Hamilton, R.
|
American Marketing Association]
|
2012
|
|
|
|
| 40 |
|
When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements
|
Winterich, Karen Page; Gangwar, Manish; Grewal, Rajdeep
|
American Marketing Association
|
2018
|
|
|
|
