| 41 |
|
When Companies Do Good, Are Their Products Good for You? How Corporate Social Responsibility Creates a Health Halo
|
Peloza, John; Ye, Christine; Montford, William J.
|
American Marketing Association
|
2015
|
|
|
|
| 42 |
|
When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents
|
Thompson, D.V.; Ince, E.C.
|
American Marketing Association]
|
2013
|
|
|
|
| 43 |
|
When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
|
White, K.; Simpson, B.
|
American Marketing Association
|
2013
|
|
|
|
| 44 |
|
When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue
|
White, Katherine; Lin, Lily; Dahl, Darren W.; Ritchie, Robin J. B.
|
American Marketing Association]
|
2016
|
|
|
|
| 45 |
|
When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues
|
Argo, J.J.; White, K.
|
American Marketing Association
|
2012
|
|
|
|
| 46 |
|
When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation—Performance Link
|
Auh, Seigyoung; Menguc, Bulent; Katsikeas, Constantine S.; Jung, Yeon Sung
|
American Marketing Association]
|
2019
|
|
|
|
| 47 |
|
When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share—Performance Relationship
|
Edeling, Alexander; Himme, Alexander
|
American Marketing Association
|
2018
|
|
|
|
| 48 |
|
When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees' Job Satisfaction and Performance?
|
Menguc, Bulent; Auh, Seigyoung; Katsikeas, Constantine S.; Jung, Yeon Sung
|
American Marketing Association
|
2016
|
|
|
|
| 49 |
|
When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence
|
Abraham, Ajay T.; Hamilton, Rebecca W.
|
American Marketing Association]
|
2018
|
|
|
|
| 50 |
|
When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
|
Winterich, K.P.; Mittal, V.; Aquino, K.
|
American Marketing Association
|
2013
|
|
|
|
| 51 |
|
When Does Retargeting Work? Information Specificity in Online Advertising
|
Lambrecht, A.; Tucker, C.
|
American Marketing Association]
|
2013
|
|
|
|
| 52 |
|
(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?
|
Boyd, D. Eric; Kannan, P. K.
|
American Marketing Association
|
2018
|
|
|
|
| 53 |
|
When Do Group Incentives for Salespeople Work?
|
Lim, N.; Chen, H.
|
American Marketing Association]
|
2014
|
|
|
|
| 54 |
|
When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge
|
Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; Russell, Dale W.
|
American Marketing Association
|
2019
|
|
|
|
| 55 |
|
When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
|
Chen, Y.; Liu, Y.; Zhang, J.
|
American Marketing Association
|
2012
|
|
|
|
| 56 |
|
When Do Transparent Packages Increase (or Decrease) Food Consumption?
|
Deng, X.; Srinivasan, R.
|
American Marketing Association
|
2013
|
|
|
|
| 57 |
|
When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
|
Goldsmith, K.; Cho, E.K.; Dhar, R.
|
American Marketing Association]
|
2012
|
|
|
|
| 58 |
|
When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
|
van Horen, F.; Pieters, R.
|
American Marketing Association]
|
2012
|
|
|
|
| 59 |
|
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
|
Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.
|
American Marketing Association
|
2016
|
|
|
|
| 60 |
|
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings
|
Puzakova, M.; Kwak, H.; Rocereto, J.F.
|
American Marketing Association
|
2013
|
|
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