| 81 |
|
Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions
|
Hamilton, Rebecca W.; Schlosser, Ann; Chen, Yu-Jen
|
American Marketing Association]
|
2017
|
|
|
|
| 82 |
|
Why Consumers Don't See the Benefits of Genetically Modified Foods, and What Marketers Can Do About It
|
Hingston, Sean T.; Noseworthy, Theodore J.
|
American Marketing Association
|
2018
|
|
|
|
| 83 |
|
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions
|
Lukas, B.A.; Whitwell, G.J.; Heide, J.B.
|
American Marketing Association
|
2013
|
|
|
|
| 84 |
|
Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior
|
Sunder, Sarang; Kumar, V.; Goreczny, Ashley; Maurer, Todd
|
American Marketing Association]
|
2017
|
|
|
|
| 85 |
|
Why Marketers Should Study Public Policy
|
Stewart, David W.
|
American Marketing Association
|
2015
|
|
|
|
| 86 |
|
Why Social Media is Not Free The true costs of this seemingly free communications channel
|
Ramnarayan, S.
|
American Marketing Association
|
2012
|
|
|
|
| 87 |
|
Why the Dynamics of Competition Matter for Category Profitability
|
Voleti, Sudhir; Gangwar, Manish; Kopalle, Praveen K.
|
American Marketing Association
|
2017
|
|
|
|
| 88 |
|
Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group
|
El Hazzouri, Mohammed; Hamilton, Leah K.
|
American Marketing Association
|
2019
|
|
|
|
| 89 |
|
Why We Do What We Do: A Model of Activity Consumption
|
Luo, L.; Ratchford, B.T.; Yang, B.
|
American Marketing Association]
|
2013
|
|
|
|
| 90 |
|
Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects
|
Koschate-Fischer, N.; Stefan, I.V.; Hoyer, W.D.
|
American Marketing Association]
|
2012
|
|
|
|
| 91 |
|
Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations
|
Wieseke, Jan; Alavi, Sascha; Habel, Johannes
|
American Marketing Association
|
2014
|
|
|
|
| 92 |
|
Wish Versus Worry: Ownership Effects on Motivated Judgment
|
Dai, X.; Hsee, C.K.
|
American Marketing Association]
|
2013
|
|
|
|
| 93 |
|
Within-Seller and Buyer—Seller Network Structures and Key Account Profitability
|
Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L.
|
American Marketing Association
|
2019
|
|
|
|
| 94 |
|
With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management
|
Srinivasan, Raji; Ramani, Nandini
|
American Marketing Association
|
2019
|
|
|
|
