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201 저널기사 Why Does Guilt Lead to Self-punishment? A Deterrence Account 미리보기
Song, L.; Li, X.; Johar, G.V. Association for Consumer Research 2013
202 저널기사 Why does Nicole Love her Baby Blanket? 미리보기
Dutta, M. J. Association for Consumer Research 2000
203 저널기사 Why Don't Consumers Behave Ethically? The Social Construction of Consumption 미리보기
Eckhardt, G.; Devinney, T.; Belk, R. Association for Consumer Research 2007
204 저널기사 Why Do People Shop Second-Hand? A Second-Hand Shoppers' Motivation Scale in a French Context 미리보기
Roux, D.; Guiot, D. Association for Consumer Research 2009
205 저널기사 Why Do People Shop Second-Hand? A Second-Hand Shoppers' Motivation Scale in a French Context 미리보기
Roux, D.; Guiot, D. Association for Consumer Research 2009
206 저널기사 Why Do Some People Spend Money on the Product Features That They May Never Use? 미리보기
Suh, J.;Kang, Y.-S.;Lee, M. Association for Consumer Research 1997
207 저널기사 Why Do We Overbuy? Value from Engagement and the Shopping-consumption Discrepancy 미리보기
Goncalves, D. Association for Consumer Research 2009
208 저널기사 Why Do We Overbuy? Value from Engagement and the Shopping-consumption Discrepancy 미리보기
Goncalves, D. Association for Consumer Research 2009
209 저널기사 Why Drink or Drive? Consumer Video Diary Excerpts 미리보기
Sunderland, P.; Denny, R.; Hunt, G. Association for Consumer Research 2003
210 저널기사 Why Exercise Makes Us Fat: Compensation between Physical Activity and Food Consumption 미리보기
Werle, C.O.C.; Wansink, B.; Payne, C. Association for Consumer Research 2013
211 저널기사 Why Fads Fade: The Abandonment of Cultural Tastes 미리보기
Berger, J. A. Association for Consumer Research 2005
212 저널기사 Why Familiar Stimuli Are Better Linked. A Study on the Cognitive Dynamics Linking Recognition and the Mere Exposure Effect 미리보기
Vanhuele, M. Association for Consumer Research 1994
213 저널기사 Why `Fast Food' Triggers `McDonald's' and `Burgerking' Triggers `Fast Food' : Antecedents of Brand Typicality and the Relationship Between Category and Brand Perspective 미리보기
Liu, J.; Gijsbrechts, E.; Smeesters, D. Association for Consumer Research 2009
214 저널기사 Why `Fast Food' Triggers `McDonald's' and `Burgerking' Triggers `Fast Food' : Antecedents of Brand Typicality and the Relationship Between Category and Brand Perspective 미리보기
Liu, J.; Gijsbrechts, E.; Smeesters, D. Association for Consumer Research 2009
215 저널기사 Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior 미리보기
Patrick, V. M.; MacInnis, D. J. Association for Consumer Research 2006
216 저널기사 Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior 미리보기
Patrick, V. M.; MacInnis, D. J. Association for Consumer Research 2006
217 저널기사 Why Humor Breaks Resistance to Influence: Implicit Effects of Distraction and Positive Affect 미리보기
Strick, M.; van Baaren, R.B.; Holland, R.W.; van Knippenberg, A. Association for Consumer Research 2009
218 저널기사 Why Humor Breaks Resistance to Influence: Implicit Effects of Distraction and Positive Affect 미리보기
Strick, M.; van Baaren, R.B.; Holland, R.W.; van Knippenberg, A. Association for Consumer Research 2009
219 저널기사 Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice 미리보기
Na, W.; Son, Y.; Marshall, R. Association for Consumer Research 2007
220 저널기사 Why Retail Therapy Works: It is Choice, Not Acquisition, That Primarily Alleviates Sadness 미리보기
Pereira, B.; Rick, S. Association for Consumer Research 2013
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