| 81 |
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Whence Brand Evaluations? Investigating the Relevance of Personal and Extrapersonal Associations in Brand Attitudes
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Czellar, S.; Voyer, B.; Schwob, A.; Luna, D.
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Association for Consumer Research
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2009
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| 82 |
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When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Choice Outcome Satisfaction
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Botti, S.; McGill, A. L.
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Association for Consumer Research
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2006
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| 83 |
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When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Choice Outcome Satisfaction
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Botti, S.; McGill, A. L.
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Association for Consumer Research
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2006
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| 84 |
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When Closer is Better: The Influence of Physical Distance on Consumer Judgment of Product Effectiveness
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Li, X.; Chae, B.; Zhu, R.
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Association for Consumer Research
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2012
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| 85 |
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When Consumer Behavior Meets Islam
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Hirschman, E.
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Association for Consumer Research
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2009
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| 86 |
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When Consumer Behavior Meets Islam
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Hirschman, E.
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Association for Consumer Research
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2009
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| 87 |
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When Consumers and Companies Do Good: Causes and Consequences
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Kaikati, A.M.; Strahilevitz, M.; Carvalho, S.; Chance, Z.; Connell, P.; Lin, F.; McGraw, P.; Naylor, R.W.; Olivola, C.; Strahilevitz, M.
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Association for Consumer Research
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2013
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| 88 |
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When Creativity Meets Repetition: Frequency Effects Depend on Exposure Duration
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Elsen, M.; Pieters, R.; Wedel, M.
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Association for Consumer Research
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2013
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| 89 |
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When David Becomes Goliath Ideological Discourse in New Online Consumer Movements
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Hemetsberger, A.
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Association for Consumer Research
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2006
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| 90 |
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When David Becomes Goliath Ideological Discourse in New Online Consumer Movements
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Hemetsberger, A.
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Association for Consumer Research
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2006
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| 91 |
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When Do (and Don't) Normative Appeals Best Influence Consumer Conservation Behaviors?
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White, K.; Simpson, B.
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Association for Consumer Research
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2013
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| 92 |
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When Do Consumers Prefer More Choice? Moderating Effects of Regulatory Focus
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Bodur, H.O.; Matyas, L.
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Association for Consumer Research
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2008
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| 93 |
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When Do Consumers Rely on Conceptual Versus Experiential Processing Heuristics?
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Zhu, R.; Meyers-Levy, J.
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Association for Consumer Research
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2005
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| 94 |
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When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
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Lisjak, M.; Lee, A.Y.; Gardner, W.L.
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Association for Consumer Research
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2012
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| 95 |
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When Does Culture Matter? The Transitory Nature of Cultural Differences in Judgments and Choices
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Briley, D.; Aaker, J.
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Association for Consumer Research
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2001
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| 96 |
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When Does National Identity Matter? Two Contrasting Symbolic Meaning of Brands in Emerging Countries
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Kwan, M.C.
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Association for Consumer Research
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2012
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| 97 |
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When Do Goals Succeed Versus Fail? Effects of Consumer Beliefs on Self-Regulation
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Townsend, C.
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Association for Consumer Research
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2012
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| 98 |
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When Doing Good Makes It Okay To Be Bad? New Directions in Licensing Research
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Khan, U.
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Association for Consumer Research
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2013
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| 99 |
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When Do Metacognitive Experiences Matter? The Different Roles of Ease of Retrieval
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Deval, H.; Kardes, F.R.; Pfeiffer, B.E.
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Association for Consumer Research
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2013
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When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency
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White, K.; McFarland, C.
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Association for Consumer Research
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2006
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