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When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency
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White, K.; McFarland, C.
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Association for Consumer Research
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2006
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| 102 |
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When Do Price Promotions Signal Quality? The Effect of Dealing on Perceived Service Quality
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Raghubir, P.;Corfman, K.
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Association for Consumer Research
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1994
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When Do Product Descriptions Stimulate Craving and Desire for Guilty Pleasures?
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Moore, D. J.
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Association for Consumer Research
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2005
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| 104 |
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When Electronic Recommendation Agents Backfire
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Lajos, J.; Chattopadhyay, A.; Sengupta, K.
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Association for Consumer Research
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2012
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| 105 |
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When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions
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Lajos, J.; Chattopadhyay, A.; Sengupta, K.
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Association for Consumer Research
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2009
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| 106 |
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When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction, Attitudes, and Purchase Intentions
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Lajos, J.; Chattopadhyay, A.; Sengupta, K.
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Association for Consumer Research
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2009
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| 107 |
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When "Eureka" Fades Into "You're Nuts!"
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Gabel, T. G.
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Association for Consumer Research
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2001
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| 108 |
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When Feelings Influence Product Evaluations (and When They Do Not): Discrete-Affect-Validation and the Role of Consumption Motives
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Bosmans, A.; Baumgartner, H.
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Association for Consumer Research
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2005
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| 109 |
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When Feelings Matter: Determinants of the Use of Cognitive Subjective Feelings
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Greifeneder, R.; Bless, H.
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Association for Consumer Research
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2005
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| 110 |
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When Gains Exceed Losses: Attribute Trade-Offs and Prospect Theory
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Hankuk, T. C.; Aggarwal, P.
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Association for Consumer Research
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2003
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| 111 |
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When Gifts Go Unappreciated
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Steffel, M.
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Association for Consumer Research
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2013
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| 112 |
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When Good Looks Kill: An Examination of Consumer Response to Visually Attractive Product Design
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Batra, R.K.; Brunel, F.; Chandran, S.
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Association for Consumer Research
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2009
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| 113 |
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When Good Looks Kill: An Examination of Consumer Response to Visually Attractive Product Design
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Batra, R.K.; Brunel, F.; Chandran, S.
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Association for Consumer Research
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2009
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When Good Pictures Make for Good Products: Consumer Misattribution Effects in Virtual Product Presentation Environments
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Cho, H.; Schwarz, N.
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Association for Consumer Research
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2006
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| 115 |
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When Good Pictures Make for Good Products: Consumer Misattribution Effects in Virtual Product Presentation Environments
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Cho, H.; Schwarz, N.
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Association for Consumer Research
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2006
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| 116 |
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When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization amidst Product Wrongdoings
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Puzakova, M.; Kwak, H.; Rocereto, J.
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Association for Consumer Research
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2013
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When I becomes We: Interpersonal Ties in Product Co-Creation
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Boveda-Lambie, A.M.; Dholakia, R.R.
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Association for Consumer Research
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2012
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When I Go Out to Eat I Want to Enjoy Myself: An Investigation into Consumers' Use of Nutrition Information
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Droms, C.
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Association for Consumer Research
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2006
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When I Go Out to Eat I Want to Enjoy Myself: An Investigation into Consumers' Use of Nutrition Information
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Droms, C.
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Association for Consumer Research
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2006
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When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching
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Lee, S.; Massiah, C.
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Association for Consumer Research
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2008
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