| 121 |
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When Images and Words don't Agree, Images Win: the Shielding Effect of Imagination on Attitude Change
|
Ostinelli, M.; Bockenholt, U.
|
Association for Consumer Research
|
2008
|
|
|
|
| 122 |
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When Increasing Control Decreases Consumers' Well-Being: The Negative Psychological Consequences of Choosing
|
Botti, S.; Meyvis, T.
|
Association for Consumer Research
|
2006
|
|
|
|
| 123 |
|
When Increasing Control Decreases Consumers' Well-Being: The Negative Psychological Consequences of Choosing
|
Botti, S.; Meyvis, T.
|
Association for Consumer Research
|
2006
|
|
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| 124 |
|
When is a Salad Not a Salad? The Impact of Product Category on Perceived Nutritional Value
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Irmak, C.; Vallen, B.
|
Association for Consumer Research
|
2009
|
|
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| 125 |
|
When is a Salad Not a Salad? The Impact of Product Category on Perceived Nutritional Value
|
Irmak, C.; Vallen, B.
|
Association for Consumer Research
|
2009
|
|
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| 126 |
|
When is Disfluency Desirable? The Effects of Metacognitive Effort on Product Evaluation and Forecasting Behavior
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Ince, E.C.; Thompson, D.V.
|
Association for Consumer Research
|
2012
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| 127 |
|
When Is It Better To Be Bad? Schema-Congruency Effects in Moral Evaluations of Products
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Danilowitz, J.S.; Newman, G.E.
|
Association for Consumer Research
|
2012
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|
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| 128 |
|
When Less Is More: The Impact of Fund Assortment, Decision Alternatives, and Decision Maker Style on Retirement Investing Behavior
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Morrin, M.; Inman, J.; Broniarczyk, S.; Broussard, J.
|
Association for Consumer Research
|
2005
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|
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| 129 |
|
When Looks Matter: Dynamics of Exposure and Attention in Self-Control Dilemmas
|
Ramanathan, S.
|
Association for Consumer Research
|
2013
|
|
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| 130 |
|
When Losses Loom Even Larger: The Moderating Role of Relationship Norms
|
Aggarwal, P.; Zhang, M.
|
Association for Consumer Research
|
2006
|
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|
|
| 131 |
|
When Losses Loom Even Larger: The Moderating Role of Relationship Norms
|
Aggarwal, P.; Zhang, M.
|
Association for Consumer Research
|
2006
|
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| 132 |
|
When Loyalty and Habit Collide
|
Tam, L.; Yuping, L.-T.
|
Association for Consumer Research
|
2013
|
|
|
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| 133 |
|
When More Choice Motivates: Considering the Benefits of Perceived versus Actual Choice on Outcome Satisfaction
|
Iyengar, S. S.; Mogilner, C.
|
Association for Consumer Research
|
2005
|
|
|
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| 134 |
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When More is Merrier Indeed: The Impact of Product Involvement on Choice
|
Aladjem, M.; Bockenholt, U.
|
Association for Consumer Research
|
2012
|
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| 135 |
|
When More May Be Less:The Effects of Regulatory Focus on Responses to Maximal/Minimal Comparative Frames
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Jain, S.; Agrawal, N.; Maheswaran, D.
|
Association for Consumer Research
|
2007
|
|
|
|
| 136 |
|
When one culture meets another: The impact of culturally (mis)matched thinking styles on self-regulation
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Koo, M.; Shavitt, S.; Lalwani, A.K.; Dai, Y.; Chinchanachokchai, S.
|
Association for Consumer Research
|
2012
|
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| 137 |
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When One's Death Awareness Involves Others: The Role of Relationship Closeness in Luxury Consumption
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Zhang, S.; Grover, A.
|
Association for Consumer Research
|
2013
|
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| 138 |
|
When One Thing Leads To Another: Consumption Chains and Consumer Satisfaction
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Patrick, V. M.; Park, C. W.
|
Association for Consumer Research
|
2005
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| 139 |
|
When Opposites (May Not) Attract: Insights from Next-Generation Priming Influences on Consumer Behavior
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Johnson, H.M.; Min, K.E.
|
Association for Consumer Research
|
2013
|
|
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| 140 |
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When Regulatory Fit Does Not `Feel Right' : The Inhibiting Effect of Contextually Dominant Decision Strategies
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Mourali, M.; Pons, F.
|
Association for Consumer Research
|
2008
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