| 141 |
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When Rewards Backfire: Customer Resistance to Loyalty Programs
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Roax, D.; El Euch Maalej, M.
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Association for Consumer Research
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2012
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| 142 |
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When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
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Chakravarti, A.; Fang, C.; Shapira, Z.
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Association for Consumer Research
|
2012
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| 143 |
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When Small Steps Become Big Leaps: Goal-Consistency Judgments and the Illusion of Goal Progress
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Bonezzi, A.; Chernev, A.
|
Association for Consumer Research
|
2012
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| 144 |
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When Social Influences Have Far Reaching Implications
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Popa, M.; Argo, J.
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Association for Consumer Research
|
2008
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| 145 |
|
When Starbucks Meets Turkish Coffee: Cultural Imperialism and Islamism as `Other' Discourses of Consumer Resistance
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Izberk-Bilgin, E.
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Association for Consumer Research
|
2008
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| 146 |
|
When Strangers Converse in Marketplace Environments: Effect of Service Provider-Related Versus Service Provider-Unrelated Conversations
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Rahman, K.; Yuksel, U.
|
Association for Consumer Research
|
2009
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| 147 |
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When Strangers Converse in Marketplace Environments: Effect of Service Provider-Related Versus Service Provider-Unrelated Conversations
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Rahman, K.; Yuksel, U.
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Association for Consumer Research
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2009
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| 148 |
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When Technology Meets the Consumer: An Integrative Approach Towards the Understanding of Technological Innovations
|
Ziamou, P.
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Association for Consumer Research
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2001
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|
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| 149 |
|
When Temptation Hits You: The Influence of Weak versus Strong Food Temptations
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Geyskens, K.; Dewitte, S.; Pandelaere, M.; Warlop, L.
|
Association for Consumer Research
|
2006
|
|
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| 150 |
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When Temptation Hits You: The Influence of Weak versus Strong Food Temptations
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Geyskens, K.; Dewitte, S.; Pandelaere, M.; Warlop, L.
|
Association for Consumer Research
|
2006
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| 151 |
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When the Brand is Bad, I'm Mad! An Exploration of Negative Emotions to Brands
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Romani, S.; Sadeh, H.; Dalli, D.
|
Association for Consumer Research
|
2009
|
|
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| 152 |
|
When the Brand is Bad, I'm Mad! An Exploration of Negative Emotions to Brands
|
Romani, S.; Sadeh, H.; Dalli, D.
|
Association for Consumer Research
|
2009
|
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| 153 |
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`When the Chips are Down' : The Relation between Stress, Social Support, and Food Product Attitudes
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Hoeven, C.L.t.; Fransen, M.L.
|
Association for Consumer Research
|
2008
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| 154 |
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When the Choice is Not Your Own: Choosing for and Receiving Products Selected by Others
|
Yang, L.
|
Association for Consumer Research
|
2013
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| 155 |
|
When the Going gets Tough: How Metacognitive Difficulty Improves Evaluation
|
Labroo, A.A.; Kim, S.
|
Association for Consumer Research
|
2009
|
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| 156 |
|
When the Going gets Tough: How Metacognitive Difficulty Improves Evaluation
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Labroo, A.A.; Kim, S.
|
Association for Consumer Research
|
2009
|
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| 157 |
|
"When the Going Gets Tough, the Tough Go Shopping": An Examination of Self-Gifting Behavior
|
Atalay, A. S.; Meloy, M. G.
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Association for Consumer Research
|
2006
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| 158 |
|
"When the Going Gets Tough, the Tough Go Shopping": An Examination of Self-Gifting Behavior
|
Atalay, A. S.; Meloy, M. G.
|
Association for Consumer Research
|
2006
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| 159 |
|
When the Ingroup Fails to Indicate Brand Meaning: Exploring the Role of Identity Centrality in Self-brand Connections
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Harmon, T.R.; Kumar, A.; Ortinau, D.
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Association for Consumer Research
|
2009
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| 160 |
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When the Ingroup Fails to Indicate Brand Meaning: Exploring the Role of Identity Centrality in Self-brand Connections
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Harmon, T.R.; Kumar, A.; Ortinau, D.
|
Association for Consumer Research
|
2009
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