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When the Loss of Free Will Can Be Costly: A Novel Approach to an Anti-Smoking Campaign
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Grover, A.; Kamins, M.
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Association for Consumer Research
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2008
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When the Same Objects Mean Completely Different Things That Unite Us All
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Scholz, J.; Handelman, J.M.
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Association for Consumer Research
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2013
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| 163 |
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When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
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Zhang, Y.; Fishbach, A.; Dhar, R.
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Association for Consumer Research
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2006
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| 164 |
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When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
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Zhang, Y.; Fishbach, A.; Dhar, R.
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Association for Consumer Research
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2006
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| 165 |
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When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery
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Qiu, C.; Lee, Y.H.
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Association for Consumer Research
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2008
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When Under Cognitive Load, Extraverts Generate More False Memories but Introverts Generate Fewer False Memories
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Rubin, D.; Connell, P.M.
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Association for Consumer Research
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2013
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When Vices Make You Feel Less Guilty Than Virtues: The Discarding of Vice and Virtue Products
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Lin, O.
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Association for Consumer Research
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2013
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| 168 |
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When We Practice to Deceive: An Exploration Into the Accommodative Role of Deceptive Practices in Market Exchanges
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Hunt, D. M.; Radford, S.
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Association for Consumer Research
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2007
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| 169 |
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When White Space Is More than Burning Money: Economic Signaling Meets Visual Commercial Rhetoric
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Pracejus, J.; O Guinn, T.; Olsen, D.
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Association for Consumer Research
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2012
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When Who I Am Affects Who and How Much I Help: Social Influences on Giving
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Page, K.
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Association for Consumer Research
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2007
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When Will People Tell You Something You Do Not Know?
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Huang, L.; Barlas, S.
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Association for Consumer Research
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2009
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| 172 |
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When Will People Tell You Something You Do Not Know?
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Huang, L.; Barlas, S.
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Association for Consumer Research
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2009
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| 173 |
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When Women are from Mars and Men from Venus: The Effect of Gender Counter-Stereotypical Employees on Consumers' Perceptions
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Matta, S.; Folkes, V. S.
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Association for Consumer Research
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2005
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When Would Extroversion in Me Come Out? Personality Paradox in Different Contexts
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Charinsarn, A.; Wattanasuwan, K.
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Association for Consumer Research
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2013
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When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
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Darke, P. R.; Argo, J. J.
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Association for Consumer Research
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2006
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| 176 |
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When You Can't Count on the Numbers: Corporate Fraud, Generalized Suspicion and Investment Behavior
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Darke, P. R.; Argo, J. J.
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Association for Consumer Research
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2006
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When You're Happy and You Know It....' Self-Referencing, Memory, and Affect
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Johar, G. V
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Association for Consumer Research
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1980
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When You're Happy and You Know It....' Self-Referencing, Memory, and Affect
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Johar, G. V.
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ASSOCIATION FOR CONSUMER RESEARCH
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1996
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Where Art and Commerce Collide: A Funnel Approach to Embedding Messages in Non-Traditional Media
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Shrum, L. J.
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Association for Consumer Research
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2003
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Where There is Smoke, There is Fire: Adolescent Smoking as a Costly Signal of Dispositional Health
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Dewitte, S.; Leuven, K.U.
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Association for Consumer Research
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2013
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