| 1 |
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Walking the Hedonic Product Treadmill: Default Contrast and Mood-Based Assimilation In judgments of Predicted Happiness with a Target Product/
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Raghunathan, Rajagopal
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Journal of Consumer Research, Inc., etc.]
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2001
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| 2 |
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Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition
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Zhang, Y.; Gao, L.
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Journal of Consumer Research, Inc., etc.]
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2016
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| 3 |
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Warm It Up with Love: The Effect of Physical Coldness on Liking of Romance Movies
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Hong, J.; Sun, Y.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 4 |
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Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices
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Olson, J. G.; McFerran, B.; Morales, A. C.; Dahl, D. W.
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Journal of Consumer Research, Inc., etc.]
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2016
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| 5 |
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We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands
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Sela, A.; Wheeler, S.C.; Sarial-Abi, G.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 6 |
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We'll Be Honest, This Won't Be the Best Article You'll Ever Read: The Use of Dispreferred Markers in Word-of-Mouth Communication
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Hamilton, R.; Vohs, K.D.; McGill, A.L.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 7 |
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What Are Research Curations?
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Peracchio, L.; McGill, A.; Luce, M.F.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 8 |
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What Makes Things Cool? How Autonomy Influences Perceived Coolness
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Warren, C.; Campbell, M.C.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 9 |
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What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency
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Shapiro, S.A.; Nielsen, J.H.
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Journal of Consumer Research, Inc., etc.]
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2013
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| 10 |
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What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
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Ge, X.; Haubl, G.; Elrod, T.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 11 |
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What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
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Valsesia, F.; Nunes, J. C.; Ordanini, A.
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Journal of Consumer Research, Inc., etc.]
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2016
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| 12 |
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When Blemishing Leads to Blossoming: The Positive Effect of Negative Information
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Ein-Gar, D.; Shiv, B.; Tormala, Z.L.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 13 |
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When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion
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Packard, G.; Gershoff, A. D.; Wooten, D. B.
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Journal of Consumer Research, Inc., etc.]
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2016
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| 14 |
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When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products
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Rahinel, R.; Nelson, N. M.
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Journal of Consumer Research, Inc., etc.]
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2016
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| 15 |
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When Brands Reflect Our Ideal World: The Values and Brand Preferences of Consumers Who Support versus Reject Society's Dominant Ideology
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Shepherd, Steven; Chartrand, Tanya L.; Fitzsimons, Gavan J.
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Journal of Consumer Research, Inc., etc.]
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2015
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| 16 |
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When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism
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Aggarwal, P.; McGill, A.L.
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Journal of Consumer Research, Inc., etc.]
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2012
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| 17 |
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When Differences Unite: Resource Dependence in Heterogeneous Consumption Communities
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Thomas, T.C.; Price, L.L.; Schau, H.J.
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Journal of Consumer Research, Inc., etc.]
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2013
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| 18 |
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When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia versus Hyperopia Puzzle
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Mehta, R.; Zhu, R.; Meyers-Levy, J.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 19 |
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When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements
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Newman, G.E.; Gorlin, M.; Dhar, R.
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Journal of Consumer Research, Inc., etc.]
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2014
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| 20 |
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When Identity Marketing Backfires: Consumer Agency in Identity Expression
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Bhattacharjee, A.; Berger, J.; Menon, G.
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Journal of Consumer Research, Inc., etc.]
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2014
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기사
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