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21 저널기사 When Imitation Doesn't Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry 미리보기
White, K.; Argo, J.J. Journal of Consumer Research, Inc., etc.] 2014
22 저널기사 When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation 미리보기
Russell, C.A.; Schau, H.J. Journal of Consumer Research, Inc., etc.] 2014
23 저널기사 When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations 미리보기
Brough, A.R.; Chernev, A. Journal of Consumer Research, Inc., etc.] 2012
24 저널기사 When Temptations Come Alive: How Anthropomorphism Undermines Self-Control 미리보기
Hur, Julia D.; Koo, Minjung; Hofmann, Wilhelm Journal of Consumer Research, Inc., etc.] 2015
25 저널기사 When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience 미리보기
May, F.; Monga, A. Journal of Consumer Research, Inc., etc.] 2014
26 저널기사 When, Why, and How Controversy Causes Conversation 미리보기
Chen, Z.; Berger, J. Journal of Consumer Research, Inc., etc.] 2013
27 저널기사 Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble 미리보기
Barnhart, M.; Penaloza, L. Journal of Consumer Research, Inc., etc.] 2013
28 저널기사 Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving 미리보기
Baskin, E.; Wakslak, C.J.; Trope, Y.; Novemsky, N. Journal of Consumer Research, Inc., etc.] 2014
29 저널기사 Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired 미리보기
Arens, Z. G.; Hamilton, R. W. Journal of Consumer Research, Inc., etc.] 2016
30 저널기사 Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth 미리보기
He, Stephen X.; Bond, Samuel D. Journal of Consumer Research, Inc., etc.] 2015
31 저널기사 Why, When, and How Personal Control Impacts Information Processing: A Framework 미리보기
Chaxel, A. S. Journal of Consumer Research, Inc., etc.] 2016
32 저널기사 Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts/ 미리보기
Sen, Sankar Journal of Consumer Research, Inc., etc.] 2001
33 저널기사 Women Skating on the Edge: Marketplace Performances as Ideological Edgework 미리보기
Thompson, Craig J.; Üstüner, Tuba Journal of Consumer Research, Inc., etc.] 2015
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