| 1 |
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The Word of Mouth Dynamic: How Positive (and Negative) WOM Drives Purchase Probability: An Analysis of Interpersonal and Non-Interpersonal Factors
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Vazquez-Casielles, R.; Suarez-Alvarez, L.; del Rio-Lanza, A.-B.
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World Advertising Research Center Ltd.
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2013
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| 2 |
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Warning Flags on the Race Track: The Global Markets' Verdict on Formula One Sponsorship
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Cobbs, J.; Groza, M.D.; Pruitt, S.W.
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World Advertising Research Center Ltd.
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2012
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| 3 |
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What Do We Know about Multicultural Marketing?
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Precourt, G.
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World Advertising Research Center Ltd
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2014
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| 4 |
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What Do We Know About Peer-to-Peer Marketing?
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Precourt, G.
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World Advertising Research Center Ltd
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2014
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| 5 |
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What Do We Know About Social Media?
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Precourt, G.
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World Advertising Research Center Ltd
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2014
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| 6 |
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What Factors Affect Consumer Acceptance of In-Game Advertisements? Click ``Like'' to Manage Digital Content for Players
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Tran, G.A.; Strutton, D.
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World Advertising Research Center Ltd
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2013
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| 7 |
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What Makes People ``Like'' Comedic-Violence Advertisements? A Model for Predicting Attitude and Sharing Intention
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Kim, Y.; Yoon, H.J.
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World Advertising Research Center Ltd
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2014
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| 8 |
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What Makes Win, Place, or Show? Judging Creativity in Advertising at Award Shows
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West, D.; Caruana, A.; Leelapanyalert, K.
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World Advertising Research Center Ltd
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2013
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| 9 |
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What's Not to ``Like?'' Can a Facebook Fan Base Give a Brand the Advertising Reach it Needs?
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Nelson-Field, K.; Riebe, E.; Sharp, B.
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World Advertising Research Center Ltd.
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2012
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| 10 |
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What We Know About Advertising
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Precourt, G.
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World Advertising Research Center Ltd
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2013
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| 11 |
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What We Know About Creativity
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Precourt, G.
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World Advertising Research Center Ltd
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2013
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| 12 |
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What We Know About New Mixes in Media Marketing
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Precourt, G.
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World Advertising Research Center Ltd
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2013
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| 13 |
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What We Know About Social Media
|
Precourt, G.
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World Advertising Research Center Ltd.
|
2012
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| 14 |
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What We Know About TV Today (and Tomorrow)
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Precourt, G.
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World Advertising Research Center Ltd.
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2013
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| 15 |
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What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies
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Varan, D.; Murphy, J.; Hofacker, C.F.; Robinson, J.A.; Potter, R.F.; Bellman, S.
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World Advertising Research Center Ltd
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2013
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| 16 |
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When Do Advertising Parodies Hurt? The Power of Humor and Credibility in Viral Spoof Advertisements
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Sabri, O.; Michel, G.
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World Advertising Research Center Ltd
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2014
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| 17 |
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When Kiosk Retailing Intimidates Shoppers: How Gender-Focused Advertising Can Mitigate the Perceived Risks of the Unfamiliar
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Bui, M.; Krishen, A.S.; LaTour, M.S.
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World Advertising Research Center Ltd.
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2012
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| 18 |
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Where Marketing Art Meets Marketing Science: The Best-in-Show Winners of the 2012 ARF's David Ogilvy Awards
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unknown
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World Advertising Research Center Ltd.
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2012
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| 19 |
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Who ``Likes'' You ... and Why? A Typology of Facebook Fans: From ``Fan''-atics and Self-Expressives to Utilitarians and Authentics
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Wallace, E.; Buil, I.; de Chernatony, L.; Hogan, M.
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World Advertising Research Center Ltd
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2014
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| 20 |
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Why Do We Share? The Impact of Viral Videos Dramatized to Sell: How Microfilm Advertising Works
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Chen, T.; Lee, H.-M.
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World Advertising Research Center Ltd
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2014
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기사
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