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유형		 서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Accelerating New Product Development: A Preliminary Empirical Test of a Hierarchy of Implementation 미리보기
Nijssen, E. J. ELSEVIER SCIENCE PUBLISHING CO INC 1995
2 저널기사 Advanced Manufacturing and New Directions for Competitive Strategy 미리보기
Schlie, T. W. ELSEVIER SCIENCE PUBLISHING CO INC 1995
3 저널기사 Aerospace Agencies & Organizations: A Guide for Business & Government 미리보기
Bourgeois, D. J. ELSEVIER SCIENCE PUBLISHING CO INC 1995
4 저널기사 An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product 미리보기
Jain, D. ELSEVIER SCIENCE PUBLISHING CO INC 1995
5 저널기사 An Ecological Perspective on New Product Failure: The Effects of Competitive Overcrowding 미리보기
Redmond, W. H. ELSEVIER SCIENCE PUBLISHING CO INC 1995
6 저널기사 An Empirical Investigation of the Differences in Goods and Services as Perceived by Organizational Buyers 미리보기
Jackson, R. W. ELSEVIER SCIENCE PUBLISHING CO INC 1995
7 저널기사 An Examination of Gender Differences in Selling Behaviors and Job Attitudes 미리보기
Siguaw, J. A. ELSEVIER SCIENCE PUBLISHING CO INC 1995
8 저널기사 An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach 미리보기
Atuahene-Gima, K. ELSEVIER SCIENCE PUBLISHING CO INC 1995
9 저널기사 Antecedents of Purchasing Concentration: A Transaction Cost Explanation 미리보기
Stump, R. L. ELSEVIER SCIENCE PUBLISHING CO INC 1995
10 저널기사 Applying Hedonic Pricing Models and Factorial Surveys at Parker Pen to Enhance New Product Success 미리보기
Tomkovick, C. ELSEVIER SCIENCE PUBLISHING CO INC 1995
11 저널기사 Artificial Neural Networks: A New Methodology for Industrial Market Segmentation 미리보기
Fish, K. E. ELSEVIER SCIENCE PUBLISHING CO INC 1995
12 저널기사 Assessing Cross-National Business Relationships: How Mexican Distributors Rate U.S. Manufacturers 미리보기
Leuthesser, L. ELSEVIER SCIENCE PUBLISHING CO INC 1995
13 저널기사 Assessing Industrial Buyers' Perceptions of Quality and Their Effects on Satisfaction 미리보기
Qualls, W. J. ELSEVIER SCIENCE PUBLISHING CO INC 1995
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