| 1 |
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Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time
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Avery, J.; Steenburgh, T.J.; Deighton, J.; Caravella, M.
|
American Marketing Association
|
2012
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| 2 |
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Advertising and Consumer Awareness of New, Differentiated Products
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Barroso, A.; Llobet, G.
|
American Marketing Association]
|
2012
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| 3 |
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Alliance Portfolio Resource Diversity and Firm Innovation
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Cui, A.S.; O Connor, G.
|
American Marketing Association
|
2012
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| 4 |
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All Things Considered? The Role of Choice Set Formation in Diversification
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Salisbury, L.C.; Feinberg, F.M.
|
American Marketing Association]
|
2012
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| 5 |
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AN EVOLUTIONARY ROAD MAP TO WINNING WITH SOCIAL MEDIA MARKETING
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Kumar, V.; Sundaram, B.
|
American Marketing Association
|
2012
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| 6 |
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ARE YOU SURE THE PRICE IS RIGHT?: Rational research methods, irrational consumers
|
Bakken, D.G.
|
American Marketing Association
|
2012
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