| 1 |
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Acknowledging 2013 Marketing Science Contributions
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Desai, P.S.
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Institute for operations research and the managemet sciences(INFORMS)
|
2014
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| 2 |
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Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing
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Hui, S.K.; Meyvis, T.; Assael, H.
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Institute for operations research and the managemet sciences(INFORMS)
|
2014
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| 3 |
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Assessing the Influence of Economic and Customer Experience Factors on Service Purchase Behaviors
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Kumar, V.; Umashankar, N.; Kim, K.H.; Bhagwat, Y.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2014
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