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Assessing Emotional Reactions to TV Ads: A Replication and Extension with a Brief Adjective Checklist
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Assessing Emotional Reactions to TV Ads: A Replication and Extension with a Brief Adjective Checklist
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Assessing the Consumer Perceived Value Scale
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Assessing the Impact of Message Cues and Arguments in Persuasion: Conceptual and Methodological Issues
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Assessing Viewer Judgment of Advertisements and Vehicles: Scale Development and Validation
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Assessing Viewer Judgment of Advertisements and Vehicles: Scale Development and Validation
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Assimilation and Contrast in Consumer Price Perceptions
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Adaval, R.; Wyer, R. S.
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At Face Value: Visual Antecedents of Impression Formation in Servicescapes
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Attainment Versus Maintenance Goals: Differences in Cognitive Processing and Goal Attractiveness
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