| 1 |
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Addendum
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unknown
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World advertising research center
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2017
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| 2 |
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Ads are watching me
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Puzakova, Marina; Rocereto, Joseph F.; Kwak, Hyokjin
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World advertising research center
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2013
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| 3 |
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Ads are watching me: a view from the interplay between anthropomorphism and customisation
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Puzakova, M.; Rocereto, J.F.; Kwak, H.
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World advertising research center
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2013
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| 4 |
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Advertising and promotion budgeting during volatile economic conditions: factors influencing the level of decentralisation in budgeting and its relations to budget size and allocation
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Cheong, Y.; Kim, K.; Kim, H.
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World advertising research center
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2013
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| 5 |
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Advertising creativity and repetition: recall, wearout and wearin effects
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Lehnert, K.; Till, B.D.; Carlson, B.D.
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World advertising research center
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2013
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| 6 |
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Advertising nativeness as a function of content and design congruence
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Kim, Jooyoung; Choi, Dongwon; Kim, Hanyoung
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World advertising research center
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2019
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| 7 |
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Advertising or games? Advergames on the internet gaming sites targeting children
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An, S.; Kang, H.
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World advertising research center
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2014
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| 8 |
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Advertising strategies for charities
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Kim, Namin
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World advertising research center
|
2014
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| 9 |
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Advertising strategies for charities: promoting consumers' donation of time versus money
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Kim, N.
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World advertising research center
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2014
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| 10 |
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Advertising targeting young children: an overview of 10 years of research (2006–2016)
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De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; Cauberghe, Veroline
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World advertising research center
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2019
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| 11 |
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Advertising to the masses: the effects of crowding on the attention to place-based advertising
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Wilson, Rick T.; Suh, Taewon
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World advertising research center
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2018
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| 12 |
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Age dependent effects of food advergame brand integration and interactivity
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Rifon, N.J.; Quilliam, E.T.; Paek, H.-J.; Weatherspoon, L.J.; Kim, S.-K.; Smreker, K.C.
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World advertising research center
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2014
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| 13 |
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
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Cheong, Y.; Kim, K.
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World advertising research center
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2014
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| 14 |
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And now, goodbye: consumer response to sponsor exit
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Ruth, J.A.; Strizhakova, Y.
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World advertising research center
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2012
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| 15 |
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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
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Lee, Heejun; Cho, Chang-Hoan
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World advertising research center
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2019
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| 16 |
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An investigation of the influence of cinema environment on advertising effectiveness
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Yuan, Sheng
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World advertising research center
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2018
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| 17 |
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Applying the future time perspective scale to advertising research
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Kuppelwieser, V.G.; Sarstedt, M.
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World advertising research center
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2014
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| 18 |
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Are contextual advertisements effective?
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Yeun Chun, Kwang; Hee Song, Ji; Hollenbeck, Candice R.; Lee, Jong-Ho
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World advertising research center
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2014
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| 19 |
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Are contextual advertisements effective? The moderating role of complexity in banner advertising
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Chun, K.Y.; Song, J.H.; Hollenbeck, C.R.; Lee, J.-H.
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World advertising research center
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2014
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| 20 |
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Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness
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Chang, C.-T.
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World advertising research center
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2012
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기사
(32)
