| 21 |
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Are nutrient-content claims always effective? Match-up effects between product type and claim type in food advertising
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Choi, H.; Paek, H.-J.; King, K.W.
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World advertising research center
|
2012
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|
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| 22 |
|
Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil
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Koinig, Isabell; Diehl, Sandra; Mueller, Barbara
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World advertising research center
|
2017
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| 23 |
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Are we who we follow? Computationally analyzing human personality and brand following on Twitter
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Yun, Joseph T.; Pamuksuz, Utku; Duff, Brittany R. L.
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World advertising research center
|
2019
|
|
|
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| 24 |
|
Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising
|
Peterson, Matthew O.
|
World advertising research center
|
2019
|
|
|
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| 25 |
|
Assessing the cross-cultural applicability of tailored advertising
|
Maslowska, Ewa; Smit, Edith G.; van den Putte, Bas
|
World advertising research center
|
2013
|
|
|
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| 26 |
|
Assessing the cross-cultural applicability of tailored advertising: a comparative study between the Netherlands and Poland
|
Maslowska, E.; Smit, E.G.; van den Putte, B.
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World advertising research center
|
2013
|
|
|
|
| 27 |
|
Asymmetric negative influence of cynicism and skepticism: a study of preventative communication
|
Ryu, Hyerin; Jun, Sunkyu
|
World advertising research center
|
2019
|
|
|
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| 28 |
|
Asymmetric negative influence of cynicism and skepticism: a study of preventative communication
|
Ryu, Hyerin; Jun, Sunkyu
|
World advertising research center
|
2019
|
|
|
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| 29 |
|
Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective
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Kyrousi, Antigone G.; Panigyrakis, George G.; Panopoulos, Anastasios P.
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World advertising research center
|
2016
|
|
|
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| 30 |
|
Attributes of background music and consumers’ responses to TV commercials
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Hee Park, Hyun; Kwan Park, Jai; Ok Jeon, Jung
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World advertising research center
|
2014
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| 31 |
|
Attributes of background music and consumers' responses to TV commercials: the moderating effect of consumer involvement
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Park, H.H.; Park, J.K.; Jeon, J.O.
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World advertising research center
|
2014
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|
|
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| 32 |
|
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
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Baek, Tae Hyun; Yoo, Chan Yun; Yoon, Sukki
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World advertising research center
|
2018
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기사
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